Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Notably, OTT/CTV vendors went from 4% (2018) to 14% (2020) to 16% (2022).

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VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

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OpenX

AUGUST 6, 2024

These differentiated SSPs harness sophisticated data and identity tools to create targeted audience segments, driving unparalleled value and optimization for buyers. Through inventory curation, a brand can request a specific subset of ad inventory that aligns with the needs of their campaign.

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InMobi

MARCH 12, 2020

Programmatic advertising enables advertisers to generate quality ad impressions across a wide range of publishers and audiences without too much hassle. How Ad Networks and Ad Exchanges Stack Up As MarTech Advisor has noted, “An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers.

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Digiday

MARCH 9, 2023

These days, that’s not as radical as it sounded back in 2018 when Ozone launched. We believe that our job is to turn the tide on that by giving marketers a really compelling reason and low friction way of being able to access these audiences at scale.” The evidence: more advertisers are spending more money with the alliance.

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Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

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InMobi

MAY 5, 2022

May 2018: The General Data Protection Regulation takes effect in the European Union. An ad-supported business model enables publishers and developers to offer their content/apps for free while still being able to see revenue. This is possible at an audience level only when specific users or cohorts are addressable and identifiable.

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InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. With Mobile, Brands can really score this holiday season Brands need more than a traditional marketing campaign, and should be actively considering mobile as a medium to reach their audiences. Nearly 19% of digital sales and 1.2% jump this year.

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Basis

OCTOBER 4, 2022

This was up from 63% in 2020 and just 40% in 2018. In programmatic advertising, premium inventory access is drawing almost equal excitement. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.

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InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

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InMobi

JUNE 18, 2019

They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018. Time of day, type of connection and ad frequency (i.e. 4) Better Understand Your Audience No two members of your user base are the same.

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InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. For app developers to move away from other app performance advertisers and maximize revenue for their audiences in Europe, they need to implement the industry standard.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. For that reason, maintaining hierarchy in display ad structure is important. Display Network.

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InMobi

JANUARY 26, 2017

With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers. Of all the emerging markets, China is the most exciting and fastest growing with a huge audience and great purchasing power. billion) in 2018 from about 90 billion Yuan ($13.1

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Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. For 15-second ads, aim for 40 words.

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Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S.

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Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. How to reach audience with ad block.

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Brid.tv

SEPTEMBER 5, 2022

A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. Whether we’re talking about player customization, audience restrictions, or something else, paid solutions have so much more to offer than free ones.

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VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

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Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services.

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illumin

JANUARY 22, 2024

Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

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InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Does it fit with your audience? Lots and lots of adflow QA.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

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VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

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VideoWeek

OCTOBER 1, 2022

“Marketers can now better evaluate CTV inventory’s unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner,” said Kim Gilberti, SVP Product Management at Nielsen. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”.

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VideoWeek

SEPTEMBER 20, 2024

Roku Launches Self-Serve Ad Platform for Streaming Inventory Roku has launched a self-serve ad platform, Roku Ads Manager, enabling advertisers to buy and optimise campaigns across all Roku streaming inventory. Carat has held the account, which covers Co-op Food, Insurance, and Funeralcare since, 2018.

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

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SODP

FEBRUARY 12, 2020

According to App Nexus , 80% of digital display marketing was done through programmatic advertising in 2018. Zero in on your target audience. of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. Audience location.

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VideoWeek

OCTOBER 7, 2022

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. The Week for Publishers.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Beat

SEPTEMBER 25, 2019

billion in 2018 (Q1 2019: $454.1 Find Your Way Home speaks directly to Zillow’s target audience (“You’re not just looking for a house. Breaking through with video content today requires making a real connection with your audience,” explained Brad Haugen , ATTN:’s President. The company reportedly generated a revenue of $1.3

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VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. Bracey joined Unilever in 2018 following a prior spell with Procter & Gamble.

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