2018, Ad Inventory and Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding

Header Bidding CPM Ad Inventory Impressions

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding

Header Bidding CPM Ad Inventory Impressions

All Hail the King: Mobile Video Reigns Supreme

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate

Click Through Rate Video Ads Ad Inventory Shipping

App Monetization Done Right: Are Video Ads The Answer?

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.

Video Ads

Video Ads Click Through Rate Ad Inventory Impressions

52 In-App Advertising Statistics You Should Know

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

Advertising

Advertising Video Ads Mobile Ads Viewability

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising

Advertising Marketing Ad Exchange Retail

Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising

Advertising Video Ads Click Through Rate Conversion Rate

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

JUNE 18, 2019

Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018.

Fill rate

Fill rate Header Bidding Banner Click Through Rate

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. In 2018 North American spending on display is estimated to reach over $58 billion.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The mobile app economy has never been hotter.

Header Bidding

Header Bidding Click Through Rate A/B Testing Ad network

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. this year.

Advertising

Advertising Click Through Rate Audience Ad Space

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

There have been incidents of pop-up ads and spam content that lead to phishing, identity theft, and data privacy violations that makes users cautious of opening and checking out ads on social networking platforms. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions.

Advertising

Advertising A/B Testing Retargeting Conversion

Top 9 Best Native Advertising platforms you must know about!

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising

Native Advertising Advertising CPC Banner

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

AdTech Trends

What is RPM (Session, Page and Ad RPM)

What is RPM (Session, Page and Ad RPM)

Trending Sources

All Hail the King: Mobile Video Reigns Supreme

App Monetization Done Right: Are Video Ads The Answer?

52 In-App Advertising Statistics You Should Know

What every marketer needs to know about programmatic advertising

Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

Programmatic Ad Formats Mini-Series: Display

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

The Undeniable Opportunity of Digital Audio Advertising

Meta advertising: what you need to know

Top 9 Best Native Advertising platforms you must know about!

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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