2018 Ad Inventory Cookies 
Basis
MARCH 22, 2023
It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Section 1: Political Marketers Love Video Share allocation largely stayed the same from 2020 to 2022; video is still the dominant majority of political digital ad investment.
InMobi
NOVEMBER 27, 2018
“In 2017, advertisers doubled video ad spends over 2016. This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. How will the space evolve and morph in 2019 and beyond?
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TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018. State of Texas.). Image Credits: CMA final report on online advertising and platforms market study, July 2020.
Martech
OCTOBER 19, 2022
Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Third-party cookie depreciation. Ease of use.
Basis
OCTOBER 4, 2022
This was up from 63% in 2020 and just 40% in 2018. In programmatic advertising, premium inventory access is drawing almost equal excitement. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.
Digiday
MARCH 9, 2023
These days, that’s not as radical as it sounded back in 2018 when Ozone launched. Fewer third-party cookies means less granular data and the less there is of that the fewer people advertisers can track and reach in the open web. The evidence: more advertisers are spending more money with the alliance.
Brid.tv
APRIL 13, 2023
Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers.
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