2018, Ad Inventory and CPM

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Notably, OTT/CTV vendors went from 4% (2018) to 14% (2020) to 16% (2022).

Advertising

Advertising Impressions CPM Cookies

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. Hybrid Bidding Google Open Bidding With Brid.TV

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

JUNE 18, 2019

They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018. Time of day, type of connection and ad frequency (i.e. But that’s just one side of the coin when it comes to banners.

Fill rate

Fill rate Header Bidding Banner Click Through Rate

AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

Native Advertising

Native Advertising Advertising CPM Pop-Up

The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content

VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount. in billings in 2023.

Advertising

Advertising Ad Tech Media Agency

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not.

GDPR

GDPR Cookies Header Bidding Impressions

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

Marketers Incredulous Over Netflix Ad Offering. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. The report forecasts 1.03

Agency

Agency Media Non-Profit Retail

Top 9 Best Native Advertising platforms you must know about!

Lemonads

SEPTEMBER 10, 2020

Some users feel Revcontent ads are a little intrusive. Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate). AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Let’s check their ads!

Native Advertising

Native Advertising Advertising CPC Banner

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Digiday

SEPTEMBER 20, 2022

I feel in so many ways we’re dealing with the same issues that we were dealing with when we started the company in 2018. And I don’t think it’s efficient to just scale shitty ads. It’s not the economic slowdown, it’s the whole industry. ’ But it works for us.

Ad Inventory

Ad Inventory Media CPM Ad Space

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising

Advertising Marketing Ad Exchange Retail

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

Digiday

JUNE 10, 2022

Fox, meanwhile, has generally less ad inventory to sell than the other major sellers — and in this market that’s giving the company less leverage, said a buyer. They’re trying to get to get to a higher rate of change [in CPM increase], because their supply is limited in comparison to an NBC, which has more than one daypart.”.

Media

Media CPM Fashion Agency

AdTech Trends

What is RPM (Session, Page and Ad RPM)

What is RPM (Session, Page and Ad RPM)

Trending Sources

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Google Open Bidding Explained: What It Is and How It Works

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

Top 9 Best Native Advertising platforms you must know about!

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

What every marketer needs to know about programmatic advertising

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

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