2018, Ad Inventory and Demand Side Platform

What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? were first to embrace these kinds of ads.

Ad Inventory

Ad Inventory Advertising Video Ads Demand Side Platform

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. ad spend lost to fraud this year.

Advertising

Advertising Marketing Ad Exchange Retail

Celebrating the First Birthday of Ads.txt for Mobile Apps

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. Note: Need a quick reminder on how app-ads.txt works and why it’s beneficial?

Demand Side Platform

Demand Side Platform Mobile Ads Ad Inventory Education

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

Programmatic Advertising Explained

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. KEEP READING What is the Future of Programmatic Ad Spending?

Advertising

Advertising Ad Exchange Fill rate Ad Inventory

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. In 2018 North American spending on display is estimated to reach over $58 billion. The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. By 2022 it is expected to hit $96 billion.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. Satellite TV will lose 12 million subs over the period, as homes convert to high-speed broadband platforms.

Agency

Agency Media Non-Profit Retail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. The most simple and straightforward option is to directly buy inventory from publishers. This is how print and broadcast ads have long been purchased. It acts as an intermediary.”

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

Digital Media Insights in Political Marketing—2022 Elections Edition

Basis

OCTOBER 4, 2022

This was up from 63% in 2020 and just 40% in 2018. In programmatic advertising, premium inventory access is drawing almost equal excitement. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.

Media

Media Marketing Cookies Demand Side Platform

AdTech Trends

What is the Future of Mobile Video Advertising? 5 Bold Predictions

UK finally opens antitrust probe of Google’s role in the adtech stack

Trending Sources

What every marketer needs to know about programmatic advertising

Celebrating the First Birthday of Ads.txt for Mobile Apps

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Programmatic Advertising Explained

Programmatic Ad Formats Mini-Series: Display

AdTech Ecosystem: Navigating Trends and Insights

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

Digital Media Insights in Political Marketing—2022 Elections Edition

Stay Connected