2018 Ad Inventory Header Bidding 
Monetize More
MARCH 10, 2023
RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.
Monetize More
MARCH 10, 2023
RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.
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Brid.tv
APRIL 13, 2023
Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?
InMobi
JUNE 18, 2019
To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago. Time of day, type of connection and ad frequency (i.e.
Adtelligent
JUNE 9, 2021
Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Header Bidding Platform increases programmatic yield.
InMobi
APRIL 23, 2019
In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The mobile app economy has never been hotter.
Brid.tv
NOVEMBER 11, 2022
is an online video platform and video hosting solution founded in 2018. The company strives to help online publishers host, manage, and monetize their ad inventory at scale. achieves that by offering a wide range of services — from secure hosting and video transcoding to video header bidding solutions for publishers.
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