Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. TEGNA (debuted at No. 4 in 2020) maintained its rank in 2022.

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Advertising Impressions CPM Cookies 95

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

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Advertising Video Ads Click Through Rate Conversion Rate 52

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Ad Server Ad Exchange Impressions Ad Inventory 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

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Advertising Marketing Ad Exchange Retail 119

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. KEEP READING What is the Future of Programmatic Ad Spending?

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Advertising Ad Exchange Fill rate Ad Inventory 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.

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Marketing Viewability Real Estate Mobile Ads 52

Brid.tv

NOVEMBER 11, 2022

We’ve done the brunt of the research for you by singling out the 12 top private video hosting platforms on the market. is an online video platform and video hosting solution founded in 2018. The company strives to help online publishers host, manage, and monetize their ad inventory at scale.

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Header Bidding Communications Video Ads Ad network 98

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

illumin

JANUARY 22, 2024

There have been incidents of pop-up ads and spam content that lead to phishing, identity theft, and data privacy violations that makes users cautious of opening and checking out ads on social networking platforms. The laws of privacy with Meta have overarching effects on all stakeholders in the process.

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Advertising A/B Testing Retargeting Conversion 52

Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. This is, by far, the most popular video monetization method. Features Overview.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

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Advertising Header Bidding Ad Server Ad Exchange 40

SODP

FEBRUARY 12, 2020

According to App Nexus , 80% of digital display marketing was done through programmatic advertising in 2018. A key feature of this platform is that you can run multiple ad types through this system. That includes display ads, in-app ads, video ads, social media ads, and more.

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Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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Advertising GDPR Media Audience 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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