2018 Ad Inventory Viewability 
Monetize More
MARCH 10, 2023
RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.
Monetize More
MARCH 10, 2023
RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.
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InMobi
NOVEMBER 27, 2018
“In 2017, advertisers doubled video ad spends over 2016. This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. How will the space evolve and morph in 2019 and beyond?
InMobi
MAY 21, 2019
Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.
Automatad Inc.
FEBRUARY 20, 2023
Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?
InMobi
JANUARY 26, 2017
With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers. billion) in 2018 from about 90 billion Yuan ($13.1 billion) in 2015. In terms of revenue, it’s estimated to reach $5.2
InMobi
APRIL 4, 2019
With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. KEEP READING What is the Future of Programmatic Ad Spending?
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