2018 Ad network Ad Tech 
InMobi
MARCH 12, 2020
How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. Note: Need some reminders to level set?
Lemonads
MAY 20, 2020
Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.
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InMobi
DECEMBER 28, 2017
Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user. In addition, for downstream (reactive) metrics such as Mean Time Taken to Install (MTTI), the percentage installs driven by a network should be less than 10% for an MTTI of 10s.
Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID.
InMobi
DECEMBER 13, 2018
Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.
Paleo AdTech
DECEMBER 10, 2023
In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.
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