Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. for 104,752 ad impressions. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

InMobi

DECEMBER 28, 2017

Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user. In addition, for downstream (reactive) metrics such as Mean Time Taken to Install (MTTI), the percentage installs driven by a network should be less than 10% for an MTTI of 10s.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. for 104,752 ad impressions. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID.

Media 52

Media Header Bidding Ad network Cookies 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. 2) Scalable Creation.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Paleo AdTech

FEBRUARY 7, 2023

CoRelation was acquired by another startup, later called Audience Science, in 2002. Starting as a web analytics company larger than Omniture at the time, Audience Science shifted into behavioral targeting and was a direct competitor of Dave Morgan’s Tacoda, acquired by AOL in 2007. The original BlueKai was a data exchange.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Basis

OCTOBER 24, 2024

And unlike online platforms, DOOH faces fewer restrictions for cannabis ads, allowing broader audience reach and making the channel a more efficient, flexible option for cannabis marketers. Programmatic also enhances campaigns with data-driven placements that provide an efficient ROAS.

Advertising 92

Advertising Brand Awareness Marketing Ad network 92

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Paleo AdTech

DECEMBER 10, 2023

CoRelation was acquired by another startup, later called Audience Science, in 2002. Starting as a web analytics company larger than Omniture at the time, Audience Science shifted into behavioral targeting and was a direct competitor of Dave Morgan’s Tacoda, acquired by AOL in 2007. The original BlueKai was a data exchange.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

DECEMBER 10, 2023

She rode out the aftermath, ultimately rising to EVP of AOL’s Audience Business. She was determined AOL avoid a similar fluff in display, so she found Advertising.com, a successful Baltimore-based ad network co-founded by our previous guest John Ferber and his brother Scott. Invision was acquired in 2016 by MediaOcean.)

Ad network 52

Ad network Ad Tech Media Audience 52

Paleo AdTech

MAY 31, 2022

She rode out the aftermath, ultimately rising to EVP of AOL’s Audience Business. She was determined AOL avoid a similar fluff in display, so she found Advertising.com, a successful Baltimore-based ad network co-founded by our previous guest John Ferber and his brother Scott. Invision was acquired in 2016 by MediaOcean.).

Ad network 52

Ad network Ad Tech Media Audience 52

InMobi

DECEMBER 20, 2019

Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

APRIL 4, 2019

Without programmatic, if a publisher wanted to run ads from a wide variety of demand sources, they would have to develop, run, manage and track campaigns manually with each and every advertiser for all of their campaigns. The same logic applies to brands trying to advertise to all of their target audiences across lots of properties.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 10, 2019

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth. Find out what really resonates with your target audience.

Banner 85

Banner Audience Marketing SEO 85

InMobi

NOVEMBER 14, 2019

30% said it takes about two seconds or longer for an ad to load. 17% use a single ad network for all of their ad monetization needs. This likely points to a rise in adoption in in-app header bidding, although it’s worth noting that the 2018 survey made the same prediction. Why is this case?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. For that reason, maintaining hierarchy in display ad structure is important.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

JUNE 18, 2019

So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? in Sweden , it’s around $0.03 in Bulgaria.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14

Viewability 52

Viewability Audience Ad Exchange Media 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

MARCH 14, 2022

Advertisers can engage the services of adtech companies and programmatic advertising to reach a large audience without infringing any privacy laws or regulations. The SkadNetwork was initiated in 2018 by tech giant Apple to promote cookieless attribution. Apple’s SkadNetwork. Both initiatives are still under review.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Does it fit with your audience? Absolutely.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

JUNE 7, 2019

Here's an example of a sponsored Apple Search Ad : Apple offers two different types of ad products: Apple Search Ads Basic – With this option, you can’t choose keywords and audience refinements. Apple then automatically creates and displays your ad in the chosen countries based on your budget.

Banner 65

Banner Audience Conversion Impressions 65

VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

Ad Tech 52

Ad Tech Audience Agency Media 52

Karola Karlson

JANUARY 16, 2021

Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. Instagram ads cost can reach up to $3.50 How to Get Higher Instagram Ads ROI.

CPC 52

CPC ROI CPM Conversion 52

Single Grain

MAY 10, 2022

Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” A Google Ads management agency is responsible for handling the strategy, execution and tracking of an advertising campaign within Google’s ad network. Reviewing past ad campaigns. Executing competitor ad campaign analysis.

Agency 52

Agency A/B Testing Retargeting CPA 52

Brid.tv

SEPTEMBER 5, 2022

A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. Whether we’re talking about player customization, audience restrictions, or something else, paid solutions have so much more to offer than free ones.

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Audience Header Bidding Video Ads Pop-Up 52

Ad Beat

JULY 26, 2019

They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. The copy is short, data-driven and directly speaks to the audience. In the last six months, PayPal has spent $20.4M

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

APRIL 25, 2022

Compelling Ad Copy Preparation. Successful PPC campaigns also need convincing ad copy to get visitors to click on your ad. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks.

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Agency Marketing A/B Testing ROI 52