Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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Paleo AdTech

MARCH 17, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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Paleo AdTech

DECEMBER 10, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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InMobi

APRIL 4, 2019

It’s at the DSP level where brands and their partners decide where to display video ads or other creative types. Sitting in the middle of everything is an ad exchange or an ad network. They’ll also use ad tags to retrieve the creatives and ensure they are associated with the proper placements.

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. In 2006, AdMob, a mobile ad network, was founded.

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Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. They wouldn’t budge.

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Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. They wouldn’t budge.

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Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Let’s check their ads!

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VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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Single Grain

APRIL 14, 2022

Top 5 Google Ads Agencies in 2022. Ready to Hire the Best Google Ads Agency? Note: Google AdWords rebranded to Google Ads in 2018, but many people still use the old name, so we'll use them interchangeably here. Dive Deeper: * 6 Ways Google Ads Can Boost Your SEO Results. * What Is an AdWords Agency?

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Ad Beat

SEPTEMBER 4, 2019

According to Harris Beber , Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. Overall, the campaign was able to deliver engaging, likable, and most importantly, informative ads across several channels (including the NYC subway!)

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Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Basis

JULY 11, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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Basis

FEBRUARY 21, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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