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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. ”

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. ”

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Google Ads, especially, has increasingly been automating their ad creation and delivery with features like Dynamic Search Ads, Ad Customizers, Automated Bidding, and more. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Click here to download it for free right now!

Agency 106
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Datspush Review: What Marketers Need to Know Before Launching Their First Campaign

Lemonads

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically.

CPM 52
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What Is The Future Of Advertising In A Cookieless World?

Smart-Hub

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

Cookies 52
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Acquisio ) Facebook mobile ads that incorporate images tend to be significantly more effective, with a likelihood of being at least 75% more impactful compared to simple text ads.