InMobi

SEPTEMBER 19, 2019

In Q1 2019, the average CTR for a video ad in the U.S. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Paleo AdTech

MARCH 17, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52