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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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What Every AdOp Team Needs to Know About ScamClub’s Malicious VAST & VPAID Attacks

Ad Monsters

ScamClub’s Sophisticated Attacks These scams are the work of ScamClub , a persistent and well-organized crime ring group that has been plying malvertising schemes since 2018. Step 3: Server-Side Fingerprinting. Once the script finishes fingerprinting the client, it proceeds to the server-side fingerprinting phase.

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The DOJ and Google Give Closing Arguments in Landmark Antitrust Case

Ad Monsters

She emphasized the competitive nature of the ad tech market, pointing to emerging players like social media platforms and the growing market share of companies such as Amazon, Meta, and TikTok. Google’s defense also relied heavily on legal precedents, particularly the 2018 Ohio v. American Express case.

Ad Tech 105
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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.