Paleo AdTech

DECEMBER 10, 2023

billion in 2018. Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

Header Bidding 87

Header Bidding Ad Server Ad Tech Demand Side Platform 87

Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click). He still lives and works in Boston.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

MAY 10, 2022

billion in 2018. Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath.

Media 40

Media Ad Server Ad network CPA 40

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Paleo AdTech

DECEMBER 10, 2023

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

Media 40

Media Ad network Ad Server Entertainment 40

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click). He still lives and works in Boston.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

JULY 6, 2022

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

Media 45

Media Ad network Ad Server Entertainment 45

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). Here’s the short version: Google’s sell-side tools are the target. In some cases, they’ve even acted on those concerns.

Marketing 74

Marketing Ad Tech Ad Server Ad Exchange 74

Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. The CPM you are getting is calculated by multiplying the result by 1,000.

CPM 52

CPM Impressions CPC CPA 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

InMobi

OCTOBER 9, 2018

When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.

Advertising 52

Advertising Ad network Ad Ops Banner 52

MNTN

FEBRUARY 9, 2024

Recent data from the Video Advertising Bureau shows more than a 200% increase in TV advertising spend from 2018, and that 58% of DTC brands are buying TV ads for the first time. The pendulum has been swinging in CTV’s direction, and these DTC brands are quickly catching onto the value of Connected TV advertising.

Advertising 98

Advertising Marketing Retargeting CPA 98

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? Or do they provide hybrid options?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Twitch Scraps New Ad Rules After User Backlash Twitch has reversed new advertising rules one day after their implementation. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Clearcode

JULY 3, 2022

The consumer has no control over the ads they see and can’t skip them. The ads are delivered to viewers without any user-level targeting methods. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4%

Advertising 59

Advertising Electronics Audience Ad Server 59

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals.

Ad Server 70

Ad Server Advertising Ad Tech Agency 70

Brid.tv

SEPTEMBER 5, 2022

The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. With ad server integrations, publishers can easily serve video ads within their content and generate revenue. Starts at Free (Free Trial Available). Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

VideoWeek

OCTOBER 7, 2022

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. Her role will involve growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Lemonads

SEPTEMBER 10, 2020

In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily! Let’s check their ads! AdsKeeper’s mission is to equip marketers with breakthrough advertising technologies that drive performance and revenue growth, keeping digital consumers’ best interests in mind.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. Compared to selling their inventory via their ad server or supply-side platform (SSP), publishers can use a self-serve ad platform to enable advertisers to create ad campaigns directly on their websites.

Cookies 96

Cookies First-Party Cookies Audience Retargeting 96