“It Wasn’t a Job, It Was a Cult!”
Paleo AdTech
DECEMBER 10, 2023
Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.
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