2018 Ad Server Banner 
Clearcode
JANUARY 22, 2023
One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.
Paleo AdTech
DECEMBER 10, 2023
.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
OCTOBER 9, 2018
Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02
Paleo AdTech
MAY 24, 2023
.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.
Monetize More
JUNE 28, 2022
Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. What Apps Have the Capacity to Yield the Most Money in 2022?
Paleo AdTech
DECEMBER 10, 2023
Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.
Expert insights. Personalized for you.
101 
Let's personalize your content