2018, Ad Server and Demand Side Platform

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

What if… Google parts ways with its ad stack?

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.

Header Bidding

Header Bidding Ad Server Ad Tech Demand Side Platform

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals.

Ad Server

Ad Server Advertising Ad Tech Agency

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). In some cases, they’ve even acted on those concerns.

Marketing

Marketing Ad Tech Ad Server Ad Exchange

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

How Does In-App Advertising Work?

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising

Advertising Ad network Ad Ops Banner

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 7) How Do You Integrate With their Ad Servers?

Header Bidding

Header Bidding Advertising Ad Server Ad network

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Tremor International Rebrands as Nexxen Tremor International this week announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Mindshare previously handled the account for 13 years before losing it to PHD back in 2018.

Video Ads

Video Ads Retail Media Ad Tech

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. Her role will involve growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.

GDPR

GDPR Cookies Agency Ad Tech

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies

Cookies First-Party Cookies Audience Retargeting

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

UK finally opens antitrust probe of Google’s role in the adtech stack

What if… Google parts ways with its ad stack?

Trending Sources

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

28. Bill Wise – accounting for the rise of Right Media and more

28. Bill Wise – accounting for the rise of Right Media and more

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

How Does In-App Advertising Work?

How to Choose the Best App Monetization Platform for In-App Advertising

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

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