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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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