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What Every AdOp Team Needs to Know About ScamClub’s Malicious VAST & VPAID Attacks

Ad Monsters

ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.

Ad Server 104
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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

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Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Automatad Inc.

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next?

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2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

InMobi

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

Recent data from the Video Advertising Bureau shows more than a 200% increase in TV advertising spend from 2018, and that 58% of DTC brands are buying TV ads for the first time. Check Your Existing Video Assets Many brands dont realize they already have the right video assets to run Connected TV ads.