InMobi

JUNE 8, 2018

All is not rosy in the digital advertising space. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. Increasingly, fraud is becoming a major concern to advertisers.

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Ad network Machine Learning Ad Space ROI 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

Automatad Inc.

FEBRUARY 20, 2023

Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories.

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Ad Server Ad Exchange Impressions Ad Inventory 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions.

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Display Advertising Click Through Rate Impressions Audience 40

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Measuring the Effectiveness of Digital Audio Ads. After several years of growth, the share of U.S. digital audio subscription revenues will peak at 63.9% this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. Back in 2018, an estimated 68% of U.S.

Advertising 81

Advertising Media Agency Audience 81

Digiday

SEPTEMBER 29, 2022

since May 2018 when the Supreme Court struck down a 1992 federal law that made sports betting illegal in most states. Publishers run the risk of producing content or designating ad space to a sportsbook and not converting any of its audience into bettors, thus earning nothing through the CPA model.

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CPA Media Non-Profit Audience 69

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. The one offering the best price will get this ad space.

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Header Bidding Demand Side Platform Impressions Video Ads 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Karola Karlson

JANUARY 6, 2021

The Economist’s Instagram ad example showcases their magazine covers, letting the viewer immediately know what the product is. But instead of just showing the image, they have used ½ of the ad space to include a headline and a pricing point, making the ad more informative. 11: UsabilityHub. UsabilityHub. #12: 12: Airbnb.

eCommerce 52

eCommerce Click Through Rate Advertising Audience 52

Single Grain

JUNE 7, 2019

Apple follows the cost-per-tap model, and the average CPT of Apple Search Ads is around $0.84 and the average cost-per-install is around $1 : The number of mobile app downloads in 2018 was 205.4 As compared to Google Ads or Facebook Ads, Apple Search Ads are relatively easy to create.

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Banner Audience Conversion Impressions 65

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

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Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

JULY 6, 2022

million on ads since May 2018, when Facebook first began tracking and disclosing how much money various Pages spend on ads related to social issues, elections or politics. For example, OKCupid has been donating ad space to Planned Parenthood to show users in each of the 26 states where abortion could soon become illegal.

Education 68

Education Ad Space Ad Targeting Advertising 68

SODP

FEBRUARY 12, 2020

According to App Nexus , 80% of digital display marketing was done through programmatic advertising in 2018. Anyway, all the interested parties will bid on the ad space via the auction. The ad space gets put up for auction. Then, everything else is handled by technology. . A webpage is clicked and loaded up.

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Advertising Impressions Ad Exchange Pop-Up 52

Ad Beat

SEPTEMBER 4, 2019

According to Harris Beber , Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. Even Barack Obama, the former president of the USA, broadcasts his HD transmissions on the platform. Publishers.

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VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. Tangas previously worked as group executive of energy and telecommunications at iSelect, before joining Dentsu in 2018.

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