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Programmatic Ad Formats Mini-Series: Display

illumin

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

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4 Examples of Programmatic Advertising Done Right In Apps

InMobi

Increasingly, in-app digital advertising is going programmatic. In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Measuring the Effectiveness of Digital Audio Ads. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. Best Practices for Digital Audio Advertising.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

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The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021.