2018 Ad Space Header Bidding 
Monetize More
MARCH 10, 2023
To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68
Monetize More
MARCH 10, 2023
To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68
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Adtelligent
JUNE 9, 2021
Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Header Bidding Platform increases programmatic yield.
InMobi
JANUARY 17, 2019
In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. Increasingly, in-app digital advertising is going programmatic.
Clearcode
APRIL 26, 2022
This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.
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