2018, Ad Space and Video Ads

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Automatad Inc.

FEBRUARY 20, 2023

Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories. What is Google Ad Manager 360?

Ad Server

Ad Server Ad Exchange Impressions Ad Inventory

Can Ad Fraud Be Destroyed Once and For All?

InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video.

Ad network

Ad network Machine Learning Ad Space ROI

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

Ad Tech

Ad Tech Media Cookies Audience

4 Examples of Programmatic Advertising Done Right In Apps

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. Increasingly, in-app digital advertising is going programmatic.

Advertising

Advertising Header Bidding Demand Side Platform Display Advertising

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising

Advertising A/B Testing Retargeting Conversion

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions

Impressions Ad Tech Media Agency

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. ad spend lost to fraud this year.

Advertising

Advertising Marketing Ad Exchange Retail

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

SEPTEMBER 4, 2019

According to Harris Beber , Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Publishers.

Advertising

Advertising Video Ads Pop-Up Ad network

What You Need To Know About Programmatic Advertising

SODP

FEBRUARY 12, 2020

According to App Nexus , 80% of digital display marketing was done through programmatic advertising in 2018. Anyway, all the interested parties will bid on the ad space via the auction. The ad space gets put up for auction. A key feature of this platform is that you can run multiple ad types through this system.

Advertising

Advertising Impressions Ad Exchange Pop-Up

AdTech Trends

What is RPM (Session, Page and Ad RPM)

What is RPM (Session, Page and Ad RPM)

Trending Sources

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Can Ad Fraud Be Destroyed Once and For All?

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

4 Examples of Programmatic Advertising Done Right In Apps

Meta advertising: what you need to know

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

AdTech Ecosystem: Navigating Trends and Insights

What every marketer needs to know about programmatic advertising

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

What You Need To Know About Programmatic Advertising

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