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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-firstadtargeting and data collection methods. . FTC set to target deceptive algorithms – Protocol.
Between GDPR and CCPA, iOS14, and the phaseout of third-partycookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance).
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