Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “We had to close our outfit [PubNative] in 2018 when GDPR came in and just do business in the U.S.,”

Ad Tech 89

Ad Tech GDPR Demand Side Platform Conversion 89

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Exchange Wire

JUNE 26, 2024

Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial. Opti Digital alcanza [.]

Ad Tech 59

Ad Tech 59

Exchange Wire

MARCH 26, 2025

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [.]

Ad Tech 52

Ad Tech 52

AdExchanger

JANUARY 25, 2024

JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers.

Advertising 119

Advertising Ad Tech Agency 119

Ad Monsters

FEBRUARY 1, 2023

That same year, DoubleVerify identified (and stopped) OctoBot , an ad fraud scheme that bilked CTV advertisers out of millions of dollars each month. In 2018, cybersecurity experts and Federal investigators discovered that 1.7 million IP addresses were hacked and deployed to view up to 12 billion digital ads daily.

Ad Tech 98

Ad Tech Pop-Up CPC Retail 98

VideoWeek

OCTOBER 8, 2024

The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for ad tech companies.

GDPR 64

GDPR Ad Tech Advertising Media 64

Smarty Ads

JUNE 10, 2020

For SmartyAds team – just like for other ad tech enthusiasts – the beginning of September is the most wonderful time of the year because that’s when all the brightest industry minds hurry up to the annual DMEXCO conference. The event takes place at Cologne, Köln on September 12 &.

Ad Tech 52

Ad Tech 52

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Here are five trends that will be dominating forces come 2018. Here are five trends that will be dominating forces come 2018. As a mobile-first market, China has the potential to sweep other players aside.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 68

Ad Tech Finance Cookies Impressions 68

illumin

OCTOBER 18, 2018

” Some of our favorite sessions this year were focused around storytelling, data, technology, the ad tech ecosystem, and attention advertising. The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc.

Advertising 60

Advertising Ad Tech Fashion Audience 60

AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 98

Ad Tech Ad Exchange GDPR Media 98

VideoWeek

JUNE 16, 2022

France’s antitrust watchdog, the Autorité de la concurrence, today announced it has secured commitments from Meta to reform its practices in digital advertising, in order to address complaints raised by French ad tech giant Criteo. Reopening to independent ad tech. Targeting its rivals.

Ad Tech 52

Ad Tech Retargeting Communications Advertising 52

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. By the time Noble left Uproxx for Hulu in 2018, he was in charge of overseeing revenue management, including pricing, planning, ad operations and product.

Ad Ops 64

Ad Ops Ad Server Audience Education 64

InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Ad tech industry is gearing up for a similar shift, and we all need to be prepared.”

GDPR 52

GDPR Video Ads Mobile Ads Ad Tech 52

More About Advertising

DECEMBER 28, 2017

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report.

Fashion 45

Fashion Media Ad Tech 45

Smarty Ads

OCTOBER 13, 2021

DMEXCO 2018 has proved its “Cannes for geeks” reputation just another time. The conference was hosting 1,000+ ad tech experts, influencers, and industry leaders. Apart from this, 40,000 guests from all over the world visited the conference. Judging purely by numbers that's a success. Participation in the conference.

Ad Tech 40

Ad Tech 40

VideoWeek

NOVEMBER 29, 2024

Disney Makes CTV Inventory Biddable with Viant Disney has partnered with ad tech business Viant to allow advertisers to bid on its CTV, video and display inventory. ShowHeroes and TVision Expand Attention Measurement to CTV ShowHeroes, a video and CTV ad tech business, has expanded its Attention Index model to CTV.

Ad Tech 59

Ad Tech Media Retail Agency 59

Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax. “It [a publisher’s ad tech operations] can be like a Jenga stack,” he explained.

Ad Ops 91

Ad Ops Cookies Ad Tech GDPR 91

More About Advertising

APRIL 10, 2018

Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done by the usual suspects, agency holding companies. R3 principal Greg Paull says: “The consultants and.

Agency 45

Agency Marketing Ad Tech Finance 45

InMobi

MAY 8, 2018

Impressions 2017 in Jakarta had some unforgettable moments - be it the InMobi experience zone to interact with the most innovative Ad Tech products from InMobi, a robot to emcee the night away or the Impressions swag and memorabilia - we always have surprises stringed up for you. 4 Indelible Impressions!

Impressions 52

Impressions ROI Ad Tech Marketing 52

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Exchange Wire

JULY 1, 2024

Opti Digital, la ad tech europea fundada en 2018, está ampliando su presencia en los mercados americano y europeo, consolidándose como líder en la industria publicitaria digital española. Recientemente, la empresa anunció entre sus nuevos clientes el medio líder en [.]

Ad Tech 52

Ad Tech Audience Advertising 52

More About Advertising

JANUARY 22, 2018

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.”

Marketing 96

Marketing Agency Ad Tech Finance 96

Digiday

AUGUST 7, 2023

Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe’s General Data Protection Regulation privacy law. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy.

Education 69

Education Advertising Ad Tech Agency 69

Martech Series

JUNE 17, 2022

The appointment comes as Cavai’s presence continues to expand globally, with the innovative ad tech company continuing to introduce pioneering products and enjoying ever-growing numbers of top brand clients and partnerships. Cavai, the leading conversational advertising cloud, has appointed Mats Persson as CEO.

Ad Tech 88

Ad Tech Conversion Impressions MarTech 88

Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising.

GDPR 69

GDPR Ad Tech Media Advertising 69

Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

Education 97

Education Conversion Ad Tech Shipping 97

Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.

Retail 52

Retail GDPR Ad Tech Marketing 52

Martech

MAY 20, 2022

Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

InMobi

DECEMBER 28, 2017

As a thought leader in the ad tech space, InMobi has been at the front line in tackling ad fraud. InMobi has joined forces with a number of industry partners and utilized their fraud abatement tools to combat bad actors/fraudsters and develop new solutions for the best interest of our shared clients and the ecosystem.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Digiday

JUNE 9, 2022

AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The ad tech vendor was unlike any other ad tech vendor around. So the expected date was moved back to the second half of that year, before it was quietly bumped back to 2018. It’s official. gross revenue) at $2.3

Ad Tech 73

Ad Tech Marketing Media Advertising 73

illumin

NOVEMBER 15, 2023

This legislation came into effect in May of 2018, and levy’s harsh fines on organizations found to be in violation of its statutes – with penalties reaching tens of millions of euros. Follow @illuminHQ Made for marketers Learn how illumin unlocks the power of journey advertising for Meta Get started!

GDPR 97

GDPR Ad Tech Advertising Media 97

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Data onboarding.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Smarty Ads

JULY 30, 2021

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.

GDPR 52

GDPR Ad Tech 52

Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. and then house them as standalone units within Alphabet. Google grievances.

Header Bidding 89

Header Bidding Ad Server Ad Tech Demand Side Platform 89

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

Ad Server 73

Ad Server Advertising Ad Tech Agency 73