2018, Ad Tech and Demand Side Platform

How ad tech aims to build back better

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “We had to close our outfit [PubNative] in 2018 when GDPR came in and just do business in the U.S.,”

Ad Tech

Ad Tech GDPR Demand Side Platform Conversion

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). In some cases, they’ve even acted on those concerns.

Marketing

Marketing Ad Tech Ad Server Ad Exchange

Are You Ready for TCF 2.0?

InMobi

JUNE 26, 2020

will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. intends to build a more responsible and self-regulated ad ecosystem. We expect all our demand partners to begin supporting the TCF 2.0 Here’s what you need to know about TCF 2.0

GDPR

GDPR Demand Side Platform Ad Tech Advertising

Walmart Ramps Up Ads Business with $2.3 Billion Vizio Acquisition

VideoWeek

FEBRUARY 20, 2024

The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+. Vizio launched SmartCast across all its devices in 2016, and introduced its own streaming service, WatchFree, in 2018.

Demand Side Platform

Demand Side Platform Retail Electronics Manufacturing

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. Within in-app advertising, many advertisers have been embracing the ease and reach of ad exchanges.

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.) Unlike some of his colleagues, Wise stayed at Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.). Although not overawed by Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. French ad tech firm Criteo filed mixed results in its Q2 earnings.

Demand Side Platform

Demand Side Platform Agency Non-Profit Media

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

Celebrating the First Birthday of Ads.txt for Mobile Apps

InMobi

MARCH 12, 2020

Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory.

Demand Side Platform

Demand Side Platform Mobile Ads Ad Inventory Education

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Read on VideoWeek. MFE Boss Tells Prosieben to Focus on TV ProSiebenSat.1

Video Ads

Video Ads Media Agency Ad Tech

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Digital Remedy Rolls Out E-Commerce CTV Platform. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. The report forecasts 1.03

Agency

Agency Media Non-Profit Retail

What if… Google parts ways with its ad stack?

Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. and then house them as standalone units within Alphabet. Google grievances.

Header Bidding

Header Bidding Ad Server Ad Tech Demand Side Platform

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

Ad Server

Ad Server Advertising Ad Tech Agency

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. The report added that peak penetration may hit between 80-90 percent.

Advertising

Advertising Ad Tech Video Ads Machine Learning

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Adludio Announces Pair of Key Appointments.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. ITVX to Introduce Pause Ads Next Year ITVX has announced a new raft of advertising features coming to the BVOD service in 2024.

Media

Media Entertainment Cookies Agency

Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. Publicis were already strong here in the US; now they are strong globally.

Agency

Agency Demand Side Platform Data Management Platform GDPR

The WIR: FIFA+ Seeks $2 Billion Funding, GroupM Signs Major Retail Media Deal with Tesco, and UN Calls on Tech to Move Away from Programmatic

VideoWeek

JUNE 28, 2024

Paramount Tells Staff it Needs to “Act Now” to Stem Losses Paramount Global’s leadership addressed employees at a Town Hall on Tuesday, noting that Paramount profits have declined 61 percent since 2018. The DSP accused Yahoo of mislabelling video inventory as in-stream units, which tend to fetch higher prices.

Retail

Retail Media Agency Cookies

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. The two say the partnership will open up international buyers’ ability to buy ads on Channel 4. Read more on VideoWeek.

Advertising

Advertising Retail Pharmaceuticals Media

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

How ad tech aims to build back better

UK finally opens antitrust probe of Google’s role in the adtech stack

Trending Sources

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Are You Ready for TCF 2.0?

Walmart Ramps Up Ads Business with $2.3 Billion Vizio Acquisition

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

28. Bill Wise – accounting for the rise of Right Media and more

28. Bill Wise – accounting for the rise of Right Media and more

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Celebrating the First Birthday of Ads.txt for Mobile Apps

AdTech Ecosystem: Navigating Trends and Insights

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

What if… Google parts ways with its ad stack?

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

The WIR: FIFA+ Seeks $2 Billion Funding, GroupM Signs Major Retail Media Deal with Tesco, and UN Calls on Tech to Move Away from Programmatic

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

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