Smarty Ads

JUNE 10, 2020

GDPR and Targeted Ads in Programmatic: Are They Still Relevant? The ad tech community predicted tough times for programmatic advertising after the General Data Protection Regulation (GDPR) kicked in on May 25th, 2018.

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InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. 3) Data Usage and GDPR Still a Concern By the time DMEXCO first kicked off, the European Union’s General Data Protection Regulation ( GDPR ) had been law for more than two months.

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax. “It [a publisher’s ad tech operations] can be like a Jenga stack,” he explained.

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Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.

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Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

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illumin

NOVEMBER 15, 2023

This new subscription option comes as a response to the EU’s General Data Protection Regulation (GDPR) – one of the strictest, if not the strictest, data privacy and security laws globally. Follow @illuminHQ Made for marketers Learn how illumin unlocks the power of journey advertising for Meta Get started!

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Mediavine

JANUARY 19, 2023

When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). Which leads me to …. We see it as a critical advantage.

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Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Data onboarding.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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InMobi

JUNE 26, 2020

will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. intends to build a more responsible and self-regulated ad ecosystem. The first version of TCF was introduced in 2018, while TCF 2.0 Here’s what you need to know about TCF 2.0

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Digiday

JULY 18, 2022

So far 2022 may be lacking 2018’s one-two punch of the General Data Protection taking effect in Europe and the California Consumer Protection Act being passed in the U.S., And GDPR enforcement is picking up. Subscribe: Apple Podcasts • Stitcher • Spotify. Don’t sleep on privacy regulation.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

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InMobi

DECEMBER 7, 2018

According to our latest report, mobile programmatic spending rose over 300 percent between the first half of 2018 compared to the same period in 2017. And, between January and June 2018, 56 percent of all in-app ad spending was conducted programmatically. This is especially key as ad fraud rises to record highs.

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InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. At InMobi, we have observed that 51% of ad requests in the European countries where GDPR applies use the Boolean consent method. and increase your yield.

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VideoWeek

SEPTEMBER 9, 2022

In July the tech giant recorded its first revenue fall in Facebook’s history, blaming “weak advertising demand” and warning of further trouble ahead – hence the recalibration of its business to attract more advertising. IAB Europe vs GDPR to be Heard at Europe’s Highest Court. The Week for Publishers.

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InMobi

SEPTEMBER 15, 2020

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to help digital advertising platforms comply with the European General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.

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Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. based president of CvE who said the combined headcount of the two will exceed 40.

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VideoWeek

NOVEMBER 22, 2023

When the European Union’s General Data Protection Regulation (GDPR) came into force in 2018, it imposed stricter rules on getting individuals’ consent in order to collect and process their personal data, which applies to use of cookies within web browsers. .” Understanding compliance is not easy.

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YieldBird

JANUARY 18, 2024

Launched back in April 2018, the TCF (Transparency & Consent Framework) has really helped make sense of the fast-moving world of digital ads, while also sticking to the tough rules of things like the ePrivacy Directive and GDPR. Why TCF v2.2 matters in today’s digital landscape?

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Digiday

SEPTEMBER 23, 2022

. ‘Regulators are ahead of the industry’ The last IRL Dmexco was hosted in 2019 when GDPR enforcement was in its infancywhen European regulators were still getting to grips with the seismic privacy legislation.

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Mediavine

JANUARY 19, 2023

When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). Which leads me to …. We see it as a critical advantage.

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illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Follow @illuminHQ

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech. AdTech Ecosystem: What is it and Who is it For?

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Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Let’s consider some of the cookieless solutions some tech companies will soon use. Apple’s SkadNetwork. Both initiatives are still under review.

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VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. The suit began in November 2018, claiming the company used IP addresses to send targeted advertising to non-consenting users. Meta reached a $37.5

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VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Instagram introduced similar capabilities in 2018 but announced the removal of the shopping tab last month. Read more on VideoWeek.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. and then house them as standalone units within Alphabet. Google grievances.

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Ad Monsters

SEPTEMBER 23, 2022

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. The ad tech ecosystem, especially over the last couple of years, has been surprised by privacy regulations, increased ad fraud, a decrease in ad spending and many other setbacks.

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PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance).

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Many ad tech vendors have been using this type in their third-party cookies tracking. billion in 2022.

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