InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Paleo AdTech

DECEMBER 10, 2023

Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

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Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 69

Media Mobile Ads Agency Brand Lift 69

InMobi

JANUARY 5, 2015

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Opportunities in developed markets will continue to rise with increasing adoption.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The load times for video ads were too long, resulting in a poor customer experience. in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID.

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Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. In the realm of mobile in-app advertising, we expect that to continue to be the case throughout 2019.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

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Viewability Audience Ad Exchange Media 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Based on 11 job listings, the “PubTech” unit will sit within Amazon Ads, with the aim of growing revenues at Twitch, Freevee and FireTV.

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Ad Tech Audience Agency Media 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

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InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.

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