Adweek

JUNE 17, 2024

It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each.

Advertising 284

Advertising Agency 284

Adweek

JULY 23, 2024

The logo, updated in 2018, remains the same. Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram.

Electronics 329

Electronics Retail Media Advertising 329

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

Advertising 307

Advertising 307

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). billion in advertising in 2023. Android, Google’s operating system. Although Bloomberg called it “AdWords.” Why we care. Processing.

SEO 114

SEO MarTech Advertising Marketing 114

Adweek

OCTOBER 18, 2023

Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour. For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group.

Advertising 307

Advertising 307

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 92

Advertising CPM Impressions Video Ads 92

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 114

Retail Advertising ROI MarTech 114

Adweek

AUGUST 7, 2023

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements.

Pop-Up 246

Pop-Up Advertising 246

Adweek

AUGUST 3, 2022

When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team's bearded creature. Then came Murph, Nerf's first-ever mascot.

Advertising 246

Advertising 246

AdExchanger

JANUARY 25, 2024

JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers.

Advertising 117

Advertising Ad Tech Agency 117

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Ad Monsters

APRIL 8, 2025

By the time Noble left Uproxx for Hulu in 2018, he was in charge of overseeing revenue management, including pricing, planning, ad operations and product. Second, I focus on empowering our account management teammaking sure they have the tools, training and support they need to deliver best-in-class service to our advertising partners.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

Ad Rants

AUGUST 16, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2018), Monopoly Best Chance Game (2003-2005), Double Peel (2022, 2023 in the UK) and Monopoly/Millionaire Game (2013 in UK & 2018 in Ireland).

Advertising 131

Advertising Impressions Food Audience 131

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Ad Rants

SEPTEMBER 20, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2018), Monopoly Best Chance Game (2003-2005), Double Peel (2022, 2023 in the UK) and Monopoly/Millionaire Game (2013 in UK & 2018 in Ireland).

Advertising 130

Advertising Impressions Food Audience 130

Martech Series

DECEMBER 8, 2022

However, with Q3 revenue results dropping below 2018 and 2019 growth levels, the data clearly indicates that we are experiencing a true slowdown. OAREX also recently recognized a list of 16 Top Payors in AdTech and released the OAREX H1 2022 Digital Media and Advertising Payments Report.

Media 91

Media MarTech Marketing Advertising 91

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. AI for creators and businesses.

eCommerce 111

eCommerce MarTech Marketing Advertising 111

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Media 109

Media Advertising Food Retail 109

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 120

Advertising Shipping Retargeting MarTech 120

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Now we can know how much of it is being stolen. Let us know!

Advertising 101

Advertising Ad Click MarTech Marketing 101

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertising 107

Advertising Pharmaceuticals Food Entertainment 107

Marketing Dive

MARCH 16, 2023

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

Advertising 88

Advertising 88

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

AdExchanger

JUNE 8, 2022

Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising. The 2018 election season disrupted formerly stable patterns. Continue reading » The post Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers appeared first on AdExchanger. This year, the lack of stability might.

Advertising 78

Advertising Media Ad Inventory 78

Basis

OCTOBER 24, 2024

For advertisers, few industries present as much complexity as the cannabis sector. The challenge for cannabis advertisers is to capitalize on that opportunity by making the most of the advertising channels available to them, while maintaining compliance. At the same time, the cannabis market continues to grow. from 2024 to 2030.

Advertising 92

Advertising Brand Awareness Marketing Ad network 92

Basis

JULY 27, 2022

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up rates in multiple areas. 2022 Midterm Election Advertising Overview. 2022 Midterm Election Advertising Overview. Political CTV ad spend is expected to top $1.5B

Advertising 98

Advertising Media Marketing 98

AdExchanger

JULY 3, 2022

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018. The post Comic: Summer Of Programmatic appeared first on AdExchanger.

Advertising 104

Advertising 104

Basis

JANUARY 27, 2023

To get a better understanding of the latest laws and see how they could impact the digital advertising industry, we spoke with Derek Zolner, General Counsel at Basis Technologies, about the CPRA—the most expansive of the acts. Q: How Will CPRA Impact Programmatic Advertising?

Advertising 98

Advertising Cookies Pop-Up Conversion 98

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

AdPulp

AUGUST 17, 2020

His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWAChiatDay in 2018. Lee Clow is a living legend, a creative hero, and a guide for many of today’s working professionals. The post Lee Clow, Ad Legend appeared first on Adpulp.

Advertising 109

Advertising 109

AdExchanger

JULY 14, 2022

Startup ecommerce brands are struggling to get by without the Facebook advertising engine. One company that’s hoping to split the difference is RoC Skincare, a brand that spun out of Johnson & Johnson and was acquired by the private equity firm Griffin in 2018. Legacy brands are flummoxed by the ecommerce evolution. RoC was first.

eCommerce 109

eCommerce Marketing Advertising Media 109

More About Advertising

MARCH 4, 2024

M&C Saatchi’s accounting problems in the year to 2018, which ultimately led to the departures of founders Lord Saatchi, David Kershaw, Bill Muirhead and Jeremy Sinclair, have led to auditor KPMG being fined £1.5m over M&C Saatchi accounting scandal first appeared on More About Advertising.

Advertising 105

Advertising Finance Agency 105

Digiday

AUGUST 7, 2023

Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe’s General Data Protection Regulation privacy law.

Education 69

Education Advertising Ad Tech Agency 69

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. Oracle’s departure from the advertising business leaves a hole, especially for existing customers. Oracle runs on a June 1st fiscal year.

GDPR 118

GDPR MarTech Advertising 118

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98