More About Advertising

DECEMBER 13, 2018

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a. So let’s crack on with it.

Agency 94

Agency Finance Advertising 94

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

Adweek

OCTOBER 19, 2022

Accenture Song, the organization created early this year following the integration of most of the consultancy's creative agencies, has named Adam Keri as its chief creative officer for Europe and promoted senior leaders Jon Wilkins and Liz Wilson into newly created roles.

Agency 246

Agency 246

Adweek

JUNE 17, 2024

It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each.

Advertising 290

Advertising Agency 290

Adweek

OCTOBER 23, 2022

The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. Meanwhile, fans of Adult Swim's Rick and.

Food 255

Food Marketing Media Agency 255

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

Digiday

OCTOBER 24, 2023

The push for efficiency at agencies continues apace. As holding companies continue to merge agencies, various agency brands seem to matter less than they once did. Both the VMLY&R and Wunderman Thompson agency brands were already the result of previous agency mergers: In 2018, VML and Y&R became VMLY&R.

Agency 95

Agency Media Marketing 95

Digiday

FEBRUARY 13, 2024

Meet the People, a collective of agencies across a variety of services that aspires to be a mini-holding company without the conflicts of interest, is spinning out media agency, called Swell Media, to be a standalone full-funnel shop, from an acquisition it made last fall, Digiday has learned.

Media 93

Media Agency Marketing 93

More About Advertising

DECEMBER 3, 2018

Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive.

Advertising 97

Advertising Agency 97

AdExchanger

OCTOBER 24, 2023

Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside. WPP’s recent agency reorgs are classic examples of this phenomenon. In 2018, WPP merged creative agencies VML and Young & Rubicam to create VMLY&R.

Agency 121

Agency Marketing 121

More About Advertising

NOVEMBER 28, 2018

We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.

Agency 89

Agency Finance Media Advertising 89

AdExchanger

JANUARY 25, 2024

JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers.

Advertising 118

Advertising Ad Tech Agency 118

More About Advertising

MAY 17, 2019

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work across Ab InBev’s 42 brands. Dubbed Draftline, the agency has grown since May 2018 from.

Agency 65

Agency Finance Media Advertising 65

Martech

JULY 12, 2024

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S., states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage.

ROI 99

ROI Conversion Marketing Education 99

Single Grain

JULY 8, 2019

Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. This is ideal for agencies because they don’t require the budget for multiple tools or the resources for hiring and training employees. 4) Optimization.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

More About Advertising

DECEMBER 18, 2022

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. The post WFA: more clients satisfied with agencies – media agencies questioned and digital going up first appeared on More About Advertising.

Agency 59

Agency Media Advertising Finance 59

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. It’s a reminder that leaning on organizational partners can help everyone succeed.

MarTech 93

MarTech Non-Profit Education Marketing 93

Digiday

MAY 8, 2023

Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. Duggan noted that while marketers have been increasing in-housing in recent years, most still work with external agencies.

Agency 71

Agency Marketing 71

Digiday

JUNE 13, 2024

And in many ways, he’s been prepping for this gig for a while now: after a stint as Havas Media’s global head of strategy from 2018-22, he moved into global chief transformation officer duties until he was tapped in January to replace Greg Walsh. Continue reading this article on digiday.com.

Media 87

Media Agency Marketing 87

Digiday

MAY 29, 2023

But for Airbnb, its in-house agency is what makes the brand’s work worthwhile. Throughout the industry, the rise of the in-house agency continues. According to the Association of National Advertisers , 82% of ANA members have an in-house agency this year. That figure is up from 78% in 2018, per the report.

Agency 72

Agency Marketing Media Advertising 72

More About Advertising

JANUARY 22, 2018

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.”

Marketing 96

Marketing Agency Ad Tech Finance 96

Digiday

MAY 8, 2023

Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. Duggan noted that while marketers have been increasing in-housing in recent years, most still work with external agencies.

Agency 69

Agency Marketing 69

More About Advertising

MARCH 24, 2021

On a rather smaller scale Deloitte is planning to open its in-house creative agency 368 in Leeds too. Launched in London in 2018, 368 has. The post Deloitte in-house agency 368 to launch in Leeds first appeared on More About Advertising.

Agency 59

Agency Shipping Advertising Finance 59

VideoWeek

DECEMBER 19, 2022

Around 17 percent of advertisers believe their agency partners are offering value for money in 2022, according to research by the WFA and The Observatory International. The Global Agency Remuneration Trends report found a 5 percent uptick in the perceived value of brand-agency relationships, compared with 2018.

Agency 59

Agency Advertising Marketing Media 59

Martech

NOVEMBER 5, 2021

The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. Digital agency Single Grain identifies 38 digital marketing trends for 2022.

Native Advertising 117

Native Advertising MarTech Agency Marketing 117

Digiday

JANUARY 4, 2023

The 38-year-old CEO and cofounder of brand agency General Idea Agency kept silent about his sexuality early on in his career, believing it would make it easier for clients and peers to trust his perspective if he remained silent about his own identity. Founded General Idea Agency (2018). Empower brands.

Agency 69

Agency Fashion Retail Pop-Up 69

More About Advertising

OCTOBER 9, 2018

The judges’ decision was unanimous: Bartle Bogle Hegarty won the 2018 IPA Effectiveness Grand Prix for its work with Audi, a client of the agency since its launch in 1982. BBH – which also won Effectiveness Company of the year thanks to more awards for Barclays, Virgin Media, Weetabix and IAG – was active on.

Agency 83

Agency Media Advertising 83

Digiday

FEBRUARY 3, 2023

For any ad agency, it’s a big win to produce a Super Bowl commercial. For the team at Lerma, a multicultural agency in Dallas, being chosen to produce three Super Bowl spots is a privilege , especially because it’s the first time the shop has created ads for the big game. Both campaigns are national ad buys.

Agency 72

Agency Marketing Audience 72

Digiday

MARCH 20, 2023

This is part 1 of 2 in our series about diversity at agencies. For many agencies, it can be hard to quantify progress in diversity. “It has to be built in, not bolted on,” said Janis Middleton, evp and executive director of inclusion strategy at Guided by Good, the parent organization behind agency 22Squared.

Agency 69

Agency Media Ad Tech Advertising 69

More About Advertising

NOVEMBER 16, 2018

Rachel Forde became UK CEO of media agency UM in July 2018. She was previously with Publicis, where she held senior positions at ZenithOptimedia and Starcom Mediavest.

Agency 77

Agency Media Advertising 77

Basis

MARCH 17, 2025

It has been the majority of ad spend ever since we started tracking it in 2018. Video ads in their multiple forms are a staple for political advertising as it allows for rich story telling about candidates, opponents and issues.

Advertising 87

Advertising CPM Impressions Video Ads 87

More About Advertising

MARCH 28, 2018

London indie agency Recipe has won the Fuller’s pubs account, majoring on social and digital. The first campaign is due to launch in the second quarter of 2018. Brands include London Pride, Frontier and Cornish Orchards. The business moves from The Corner after a three-way pitch.

Agency 75

Agency Marketing Advertising 75

Digiday

JULY 7, 2022

Likewise, agency groups — a tier of the industry that has historically devised campaign strategies and made money by trading in commoditized media — need to change suit as first-party relationships are now king. An agency buying a consultancy that helps brands in-house? So, what’s on the table?

Agency 69

Agency Marketing GDPR Ad Tech 69

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

Agency 69

Agency Impressions Media Entertainment 69

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway.

MarTech 105

MarTech Agency Media Marketing 105

More About Advertising

JUNE 24, 2020

Scott left in 2018. If the deal goes through MSQ will acquire Be Heard agencies MMT. Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. MSQ is backed by private equity firm LDC.

Agency 72

Agency Finance Media Advertising 72