InMobi

SEPTEMBER 27, 2020

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0

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Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Cookies First-Party Cookies Audience Retargeting 101

InMobi

AUGUST 8, 2023

Raveesh joined InMobi in 2018 as a Product Specialist, in search of a role that was a perfect blend of technology and business. Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

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Paleo AdTech

DECEMBER 10, 2023

And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.) for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo! ” And Happy Holidays to all of you from both of us at Paleo Ad Tech!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. Digital advertising budgets and time spent on mobile are on the rise.

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Paleo AdTech

DECEMBER 22, 2021

And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.). for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo! ” And Happy Holidays to all of you from both of us at Paleo Ad Tech!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this? How are Prices Set in an Auction?

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

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Agency Media Non-Profit Retail 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc. To learn more about the key benefits of mobile in-app advertising, be sure to check out our blog on the topic.

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InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. It’s important to note that this all covers the basics in how mobile in-app advertising works in October 2018.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. It notes that in 2018, General Motors used inclusion lists to cut the number of websites where it ran ads from 800,000 to 4,000-15,000, and saw no negative impact on performance. Read on VideoWeek.

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Video Ads Media Agency Ad Tech 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

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Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 1) Who Do Their Monetization Solutions Prioritize?

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Header Bidding Advertising Ad Server Ad network 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JULY 14, 2022

“It’s a head scratcher,” said one agency executive. You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. ” said the first agency executive.

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Ad Server Advertising Ad Tech Agency 73

VideoWeek

DECEMBER 1, 2023

Campaign Optimisation Lags Behind Measurement on Converged TV Innovid, a TV measurement platform, has identified a disconnect between measurement and optimisation across converged TV (linear, digital and streaming). percent of advertisers were measuring campaigns on one platform, only to optimise them on another. Read on VideoWeek.

Media 105

Media Entertainment Cookies Agency 105

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. ad spend lost to fraud this year. Netacea ).

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Advertising Marketing Ad Exchange Retail 121

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Week for Brands & Agencies WPP Posts 0.5 Percent Organic Growth in Q3 British agency holding group WPP posted 0.5 WPP’s media arm GroupM saw 4.8

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VideoWeek

JUNE 16, 2023

Top Stories Publicis and Carrefour Launch Retail Media Platform Unlimitail Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago. These latter two units will jointly operate under the banner of Nexxen CTRL.

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Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

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Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. Publicis were already strong here in the US; now they are strong globally.

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Agency Demand Side Platform Data Management Platform GDPR 52

VideoWeek

JUNE 28, 2024

Retail media is a major growth area being targeted by all of the agency holding groups at the moment. Paramount Tells Staff it Needs to “Act Now” to Stem Losses Paramount Global’s leadership addressed employees at a Town Hall on Tuesday, noting that Paramount profits have declined 61 percent since 2018.

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VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. . ProSiebenSat.1 percent.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising.

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