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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Real-time data capture and bi-directional data integration sync with CRM. Marketo is perhaps one of the best-known marketing automation platforms for marketers. Prioritized lead and account engagement scores.

ROI 120
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16 marketing automation platforms your organization should consider

Martech

Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud. Marketo was acquired by San Jose-based Adobe in October 2018. Real-time data capture and bi-directional data integration sync with CRM. Dotdigital.

Marketing 115