InMobi

MAY 17, 2018

Consumers are increasingly worried about their data, and government agencies are cracking down. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Unfortunately, not every mobile ad player out there today agrees.

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Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Antoinette Siu.

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Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Antoinette Siu.

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Media Mobile Ads Agency Brand Lift 69

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

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Digiday

OCTOBER 30, 2022

The agency eventually returned $748,000 to affected consumers. This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018. What about dark patterns in advertising?

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Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

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InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

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InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. Here’s how it’s done.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

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InMobi

MAY 29, 2018

Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer. This helps to ensure that any potential errors that can stem from including various middlemen in the mix - no need to play “Telephone” with mobile ad efforts!

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InMobi

NOVEMBER 20, 2019

In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. cranked out over 8 billion gallons of beer. beer brands. beer brands.

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InMobi

NOVEMBER 20, 2019

How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? Current State of Auto Advertising on Mobile In the world of digital advertising, auto is a top spender.

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InMobi

OCTOBER 9, 2018

Note: If you need a refresher on all of the acronyms and terms used in mobile advertising, then be sure to check out our guide. So, who’s now involved in getting an ad to appear in an app? Breaking Down the In-App Advertising Supply Chain So how does an ad actually end up in front of someone?

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Single Grain

JANUARY 31, 2020

What Users Love the Most about WordStream Google Ads Performance Grader: Users love how efficient this tool is when it comes to providing insightful analysis that is almost as comprehensive as audits from professional consultants or agencies. Spy on competitor ads to see the ad keywords they're targeting. 13) Sizmek.

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InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

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VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

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