Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In 2019, 14.3 Stay tuned. Get MarTech!

Audience 97

Audience Marketing MarTech Impressions 97

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. Each employer has brought unique customers, audiences, pressures, stakeholders and organizational structures , offering valuable insights. It’s a reminder that leaning on organizational partners can help everyone succeed.

MarTech 106

MarTech Non-Profit Education Marketing 106

AdExchanger

NOVEMBER 1, 2022

When the Supreme Court overturned the federal ban on sports betting in 2018, the addressable audience for gambling companies grew massively. People could start placing bets online and through apps. Continue reading » The post Online Gamblers Are Harder To Reach Than You Might Think appeared first on AdExchanger.

Audience 109

Audience 109

Ad Rants

AUGUST 16, 2024

2018), Monopoly Best Chance Game (2003-2005), Double Peel (2022, 2023 in the UK) and Monopoly/Millionaire Game (2013 in UK & 2018 in Ireland). To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. (2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

2018), Monopoly Best Chance Game (2003-2005), Double Peel (2022, 2023 in the UK) and Monopoly/Millionaire Game (2013 in UK & 2018 in Ireland). To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. (2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Digiday

OCTOBER 20, 2022

In the two years since its launch, it’s produced theatrical releases like “Gabby Giffords Won’t Back Down,” to a Netflix docuseries like “Jeen-Yuhs: A Kanye Trilogy,” to try to transform the 100-year-old brand to appeal to a modern audience. Time was purchased in 2018 by Lynne and Marc Benioff, the billionaire, co-founder of Salesforce).

Audience 69

Audience Advertising Media Conversion 69

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. It has been the majority of ad spend ever since we started tracking it in 2018. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 92

Advertising CPM Impressions Video Ads 92

Fuel Lines

AUGUST 9, 2018

There are over a dozen great sessions that every ad agency exec should be attending, including Drew McLellan (Ad Agency Owner & Agency Consultant, Agency Management Institute) and Susan Baier (President, Audience Audit, Inc.), The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies (breakout session).

Agency 113

Agency Marketing Click Through Rate ROI 113

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. How those audiences are modeled. Audience-driven targeting is ever-evolving.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

Martech

JUNE 14, 2024

Pega seemed to be playing in its own space, with low name recognition, but success in attracting large enterprise customers (its target audience, alongside some governments and U.S. with their alleged batch processing and vague audience segments, with something approaching disdain. It sounded like a replay of a 2018 Pega keynote.

MarTech 122

MarTech Audience Marketing 122

Martech

JUNE 27, 2022

A potential deal with Netflix could mean sharing access to its tech partners and audiences. a previous FreeWheel customer and current Netflix competitor) since 2018. From outside, Netflix’s subscription price increase, the fourth since 2018, seems an odd choice. Google had been providing ad service to the Walt Disney Co.

Ad Targeting 105

Ad Targeting MarTech Audience Advertising 105

Martech

JANUARY 24, 2025

That was the lowest average share for an autumn survey edition since August 2018.” Instead of just “right message/right audience,” it can also help you forecast spending. percent of their employers’ revenues were allocated to marketing activities. Can you answer these questions?

Marketing 128

Marketing Non-Profit MarTech Education 128

Fuel Lines

FEBRUARY 21, 2019

Spend went up in 2018, but should see decreases as Lagunitas looks to cut costs and combat its struggles. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity. In that vein, expect ROI to become a bigger focus.

Agency 203

Agency Brand Awareness ROI Media 203

Ad Rants

AUGUST 16, 2024

This is what attracts iOS users who seek fast-paced gameplay, and a unique art style that appeals to a broad audience beyond realism. Fortnite's iOS journey began in March 2018, when Epic Games launched the popular battle royale game on the App Store, quickly amassing a large player base.

Marketing 130

Marketing Entertainment Audience 130

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. The site earned an estimated $133.04 for 104,752 ad impressions. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Digiday

NOVEMBER 20, 2022

.” We spoke with Claudia Chagui, senior vice president of marketing and creative at Telemundo, who explained how her company will cover — and advertise around — the World Cup among its portfolio of brands after it acquired the rights to broadcast the FIFA World Cup in 2018. for the 2018 and 2022 World Cups?

Marketing 76

Marketing Audience Communications Retail 76

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 97

Media Audience Non-Profit Education 97

Martech Series

OCTOBER 10, 2022

This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Rac1 enjoys a strong online presence, with the highest monthly online audience figures in the country (20% of listeners) and 7 million downloads.

Entertainment 86

Entertainment Audience MarTech Marketing 86

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. Snapshot: Customer Data Platforms.

Ad Targeting 109

Ad Targeting Ad network Cookies Audience 109

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. You need to make sure you’ve got really good insights into your audience,” Wootton explained. E-commerce. “We

MarTech 120

MarTech Audience Affiliates Marketing 120

Single Grain

MAY 4, 2021

When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. A minute is just enough to intrigue your audience. Higher engagement: Because they are subject matter experts, their audience is more likely to act on their recommendations and suggestions.

Media 128

Media Audience SEO Conversion 128

Ad Monsters

JULY 14, 2022

In fact, a recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. So how do publishers reach their ad-blocked audience? . Whether they’re watching YouTube videos or shopping online, most consumers prefer not to have ads interrupt their user experience. .

Audience 111

Audience 111

Martech

OCTOBER 12, 2021

healthcare market, with healthcare spending representing 17% of GDP , and the very large audiences healthcare payers and providers address, there appear to be big opportunities here for the right CDP. In addition to the third-party HIPAA Type 1 standards audit, ActionIQ is certified as meeting the voluntary SOC 2 standards for data security.

Healthcare 109

Healthcare Retail MarTech Audience 109

VideoWeek

SEPTEMBER 1, 2022

This broadcaster exit (or ‘brexit’, if you will) has been significant: the Observatory previously reported that the number of TV channels based in the UK had halved between 2018 and 2020, from 1230 to 586. The Observatory says that many of the relocations have been subdivisions of international broadcasters such as Warner Bros.

Audience 118

Audience Marketing Media 118

Ad Monsters

FEBRUARY 5, 2023

After building and selling two digital marketing businesses, in 2018, he took his passion and expertise to found RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power of cognitive messaging. YY: You founded RESET DIGITAL in 2018, just shy of the pandemic. What made you launch Reset?

Ad Tech 111

Ad Tech Media Advertising Audience 111

Ad Monsters

DECEMBER 11, 2023

She joined Harvard’s Shorenstein Center on Media, Politics, and Public Policy at Harvard University in 2018 as the Technology and Social Change (TASC) project was just getting underway. Far be it from me to second guess decisions made by Harvard, but Dr. Donovan was hired in 2018.

Media 105

Media Conversion Audience 105

Martech

MARCH 3, 2022

In 2018, Bynder acquired Webdam to create a global DAM powerhouse. At the heart of this evolution in content creation is the experience to the audience who engages with the content. Based in the U.K., GatherContent currently claims approximately 1,100 customers, including Intel, Volkswagen and Vanguard. Why we care.

MarTech 98

MarTech Audience Marketing 98

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. In other words, television has the power to shift your target audience into your marketing funnel.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

NOVEMBER 5, 2021

CDPs take the guesswork out of audience building. Instead of arbitrarily dividing customers into audiences, marketers can use these platforms to craft segments based on actionable data. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Machine Learning 117

Machine Learning MarTech Audience ROI 117

Digiday

NOVEMBER 27, 2022

The Washington Post has grown its climate and environment team from six in 2018 to now more than 30 people. The challenge, of course, is continuing to “grow our audience to understand the importance of the climate stories,” Goldfarb added. “We We do see a very large audience for climate stories already.

Audience 101

Audience Email Advertising Media Communications 101

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Orchestration.

Marketing 136

Marketing Machine Learning GDPR Healthcare 136

Ad Monsters

APRIL 19, 2024

how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? The MJBiz marketing team has to be savvy when deciding what language to use in digital advertisements so they reach not just the cannabis audience but the cannabis business audience as well.

Retail 110

Retail Education Manufacturing Audience 110

Single Grain

DECEMBER 20, 2019

Google rolled out Discover , its personalized mobile newsfeed, in late 2018. Trend #4: Expanded Audience Segments. We talked a bit about audience signals above, and growing them is something that Google is devoting a lot of time and resources to. Dive Deeper: What Is the Google BERT Search Algorithm Update?

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

MAY 5, 2022

This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Marketers and brands can employ loyalty programs like these that fit their audiences and industries. The key is to ensure they’re personalized. Looking to take control of your data? Understanding the need.

Data Management Platform 123

Data Management Platform MarTech Audience Marketing 123