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The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Real-time data capture and bi-directionaldata integration sync with CRM. Marketo is perhaps one of the best-known marketing automation platforms for marketers. Prioritized lead and account engagement scores.
When it comes to lead generation and analytics, the platform includes behavioral targeting, segmentation, predicted demographics, tags and contact profiles, a lookalike audience finder, lead management and an audience dashboard. Marketo was acquired by San Jose-based Adobe in October 2018. Adobe Marketo. Product overview.
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