Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Marketers with customers in the European Union have had to comply with GDPR since May 2018.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

MARCH 23, 2023

Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences? AS: Building trust with audiences is crucial for publishers who rely on user data for advertising revenue, particularly in a privacy-centric world where users are increasingly concerned about data privacy and security.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Lead management. Campaign channels.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech

NOVEMBER 23, 2022

A few choice decisions here can have a potentially massive impact on the audience size that can successfully connect website behavior to other existing internally stored data. GDPR), “cookie culture” and more. For example, let’s say you’re a marketer who will be activating audiences within your CDP platform. How does this work?

Cookies 109

Cookies Pop-Up Audience GDPR 109

Ad Monsters

APRIL 10, 2024

The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?

Cookies 111

Cookies Ad Tech Retail GDPR 111

VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Almost half reported a limited understanding of their audience, resulting in misaligned priorities. The Week for Publishers.

GDPR 52

GDPR Media Audience Ad Tech 52

Martech

AUGUST 26, 2021

Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. Mobile information sharing limits.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. At InMobi, we have observed that 51% of ad requests in the European countries where GDPR applies use the Boolean consent method. InMobi will look to support the IAB GPP in Q2 2023.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Digital Turbine

JANUARY 16, 2024

How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. attempt and Google’s own version of the consent signals were close but missed the GDPR compliance mark. However, a standardized approach was as elusive as the perfect storm.

GDPR 52

GDPR Mobile Ads Audience Advertising 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

OCTOBER 23, 2019

More and more reputation crises result from businesses' inability – including Domino's Pizza – to provide a smooth online experience for their disabled audience. Google, for instance, was issued the biggest fine in GDPR history so far for privacy violations. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

GDPR 101

GDPR SEO Media Marketing 101

Digital Turbine

SEPTEMBER 28, 2023

The widespread adoption of bidding also helps brands find the right audience. Those Three Little Words – Consent Management Platform Bearing in mind GDPR was introduced back in 2018, CMP adoption has now become crucial. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. As of January 2018, there were an estimated one billion voice searches per month. As of January 2018, there were an estimated one billion voice searches per month. Opportunity to reach younger audiences.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. As of January 2018, there were an estimated one billion voice searches per month. As of January 2018, there were an estimated one billion voice searches per month. Opportunity to reach younger audiences.

Marketing 111

Marketing SEO Machine Learning Banner 111

MediaFuse

JUNE 6, 2019

By the end of 2018, the total was $30.09 War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. GDPR and ePrivacy. In 2018 the General Data Protection Regulation became effective in the EU countries. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Marketing 64

Marketing GDPR Shipping Fashion 64

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Automatad Inc.

FEBRUARY 20, 2023

The ad server streamlines the process of delivering ads to a website or mobile app and provides valuable insights into campaign performance and audience behavior. In 2018, Google combined the best features of these tools and launched Google Ad Manager. Read our complete guide about Google Ad Manager For Publishers.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment.

Cookies 59

Cookies Media Machine Learning GDPR 59

InMobi

DECEMBER 17, 2018

For example, AT&T’s 2018 acquisition of AppNexus (and newly created advertising branch Xandr) shows how it is moving beyond traditional telco offerings. companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. The suit began in November 2018, claiming the company used IP addresses to send targeted advertising to non-consenting users. TikTok Signals Renewed Push into CTV.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Advertisers can engage the services of adtech companies and programmatic advertising to reach a large audience without infringing any privacy laws or regulations.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. Does it fit with your audience?

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

NOVEMBER 22, 2020

Since 2018, governments around the world have started adopting stricter measures to regulate the mobile content industry. Marketers that take the time to understand regulations like the GDPR can make the right adjustments and create mobile campaigns that produce great results. That number is set to increase to a stunning 7.4

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. The pair replace outgoing CEO Nancy Dubuc, who has held the top job since 2018.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Ever since 2018, mobile advertising has been favored over desktop campaigns. Write Cream ) Image ads are the most common types of ad content that boost audience engagement. WebFX ) The top display optimization tactics are audience targeting and ad placement. User Guiding ) Only 36.4% Statista ) 61.9%

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 Opportunity to reach younger audiences. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. “You can’t just shoehorn or plug in your current audiences.

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance).

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JULY 17, 2022

“What is the value of the thing if you don’t have access to the Google audience IDs … deterministic audiences [in Android, Gmail, search, and YouTube] are the connective tissue inside Google’s walled garden are what make it so valuable.” ” Where do we go from here?

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. They help create people-based advertising.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52