Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

DECEMBER 18, 2019

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. That might explain why the podcast advertising spend has grown from $806 million in 2018 globally to $2.6 He said compared to other channels, listeners find podcasts have less ad clutter. of all online audio investments.

Marketing 84

Marketing Audience Media Mobile Ads 84

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

DECEMBER 20, 2019

So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. Smart Bidding is a great option for businesses that are just getting started with Google Ads or for those who don’t have a ton of time to devote to managing a campaign.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

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InMobi

JANUARY 8, 2018

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

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Rich Media Mobile Ads Retail Ad Inventory 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. The widespread adoption of bidding also helps brands find the right audience. Why is that?

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A/B Testing Header Bidding GDPR Mobile Ads 59

InMobi

NOVEMBER 20, 2019

In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. The key may be better understanding their various audiences and knowing what makes them tick. What else does this audience like to do? beer brands. beer brands.

Audience 52

Audience Food Mobile Ads Ad Exchange 52

InMobi

NOVEMBER 20, 2019

This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. Nissan, Subaru, Toyota, Honda and Hyundai are the only brands with websites that have audiences that are close to or over half female. 39% of its audience is female. Two-thirds of its audience is male.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

InMobi

SEPTEMBER 28, 2017

To bring this to life, we shared a few examples that constantly pique our own interest: The Ad fraud arms-race, with improved attribution of genuine Ad impact, eventually tracing offline as well as digital paths to conversion; New age audience targeting searching for transient personas - likely many per individual!;

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. How can I improve the quality of user engagement on mobile?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real.

GDPR 52

GDPR Mobile Ads Audience Advertising 52

InMobi

MAY 29, 2018

The immediacy and volume of programmatic provides a potential treasure trove of data to analyze, which brands can use to fine tune and perfect their ad offerings - so long as the most impactful metrics are being measured. How do brands reach their target audiences on mobile? After all, adults in the U.S.

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Retargeting Machine Learning Audience Mobile Ads 52

InMobi

OCTOBER 4, 2018

With so many different players involved in getting an ad from an advertiser to their target audience - not to mention all of their acronyms - it can be hard for some to keep track of everyone and determine who is and isn’t involved in a given campaign. Solution to Problem #1: While this is a common concern, it can be addressed.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. For starters, AI can go a long way towards ensuring that ad creatives are the right fit for any target audience.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

InMobi

DECEMBER 2, 2014

According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82 bn by 2018, of which mobile videos will account for around 50%.

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. Even though both involve mobile devices, they are dramatically different.

Advertising 52

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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Fill rate Header Bidding Banner Click Through Rate 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14

Viewability 52

Viewability Audience Ad Exchange Media 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

SEPTEMBER 22, 2020

Not only will consumers willing to spend more even considering the state of the world, but they were buying the same kinds of things they were buying in 2019, 2018, etc. How Retailers Can Reach Mobile-First Audiences It’s important for retailers to note that their audiences are on mobile even if they are not.

Retail 52

Retail Shipping Audience Mobile Ads 52

InMobi

APRIL 1, 2019

There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day. What can app marketers do to succeed today? you think.

Marketing 52

Marketing Retargeting Banner Audience 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

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Ad Tech Audience Agency Media 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

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Header Bidding Advertising Ad Server Ad network 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. In the U.S.,

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