Digiday

OCTOBER 20, 2022

In the two years since its launch, it’s produced theatrical releases like “Gabby Giffords Won’t Back Down,” to a Netflix docuseries like “Jeen-Yuhs: A Kanye Trilogy,” to try to transform the 100-year-old brand to appeal to a modern audience. Time was purchased in 2018 by Lynne and Marc Benioff, the billionaire, co-founder of Salesforce).

Audience 69

Audience Advertising Media Conversion 69

Single Grain

DECEMBER 18, 2019

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Other formats should be monitored, especially audio.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. for 104,752 ad impressions. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users. Is it on LinkedIn?

Marketing 112

Marketing SEO Conversion Rate Banner 112

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

JANUARY 30, 2019

In 2018 marketers spent $408 million for in-game messages. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. on Super Bowl related purchases in 2018. An estimated total amount of 15.3B

Advertising 63

Advertising Rich Media ROI Food 63

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

InMobi

APRIL 11, 2018

InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. Own primetime video ad slots on mobile TV now! Reach out to: wynk.team@inmobi.com

Video Ads 52

Video Ads Audience Advertising 52

Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. When video ads were released, Rocco & Roxie Supply Co.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JULY 18, 2019

Practically speaking, they’ve become a necessity for brands on Facebook since the site tweaked its algorithm at the start of 2018 to promote more posts from family and friends and less commercial content. Membership of Facebook Groups climbed 40% in 2018, with more than half of the network’s users (1.4

Audience 111

Audience Banner Conversion Shipping 111

Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 For whatever reason, native ads just don’t play a significant role in Spotify’s display ad strategy.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

MAY 21, 2018

In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? The answer lies in using the right partners - ones that are committed to fighting fraud and ensuring quality ad views. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S. during the same time frame.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JULY 7, 2020

in November 2017 and wound up merging it with TikTok on August 2, 2018. This is the reason it’s an app-only platform, seeing as its core audience is the generation that cannot remember a time before the Internet, computers, and apps (they weren’t born yet!). Dive Deeper: * 5 Facebook Ads Trends You Can’t Ignore in 2020. *

Marketing 122

Marketing Audience Media Impressions 122

VideoWeek

DECEMBER 8, 2023

It notes that in 2018, General Motors used inclusion lists to cut the number of websites where it ran ads from 800,000 to 4,000-15,000, and saw no negative impact on performance. The PSB also announced an extension to its relationship with image-sharing app Snapchat, which began in 2018. Read on VideoWeek.

Video Ads 52

Video Ads Media Agency Ad Tech 52

InMobi

AUGUST 12, 2018

The online production houses have created a strong pull through ‘Originals’ that could never be seen on the big screen either due to production scale, niche genres made for smaller audiences and/or censor board issues. ” Are OTT Ads Just TV-like Video Ads on Mobile?

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Automatad Inc.

FEBRUARY 20, 2023

Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. The ad server streamlines the process of delivering ads to a website or mobile app and provides valuable insights into campaign performance and audience behavior.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. Is it about audiences? Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. was up 58% in Q2 2019 compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. Video Outstream Oustream Unit Settings.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

MAY 29, 2019

Where can you find and reach your target audience? Consider these statistics from Nielsen on media consumption habits of American adults in 2018 for a moment: Over 4 hours a day spent watching live television. This dynamic plays out with video advertising as well. Consider these four key realities for a moment. That all depends.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Karola Karlson

JANUARY 5, 2021

Placements available in Facebook Ads Manager. After seeing such a wide variety of options, it is easy to get confused… All the ad options can get confusing – Image source. Also, back in 2018, the go-to Facebook ad size used to be 1200 x 628 pixels. Facebook Audience Network ad specs.

Banner 52

Banner Video Ads Audience Real Estate 52

Martech Series

DECEMBER 22, 2022

By 2018, 99% of Snap total revenue came from advertising as per internal financials of the company. The most widely used tool of the company was videos and just after three years of this feature, there were 6 billion videos daily. Using polls should be a component of your Snapchat ad plan if you have developed one.

Audience 86

Audience ROI Advertising Media 86

InMobi

JANUARY 16, 2018

Also, when it comes to ad formats in environments where users are scrolling or just waiting for a video of their choice to start playing, marketers may not have the user attention that they are seeking. Get them to take selfies via ads, with their favourite stars. How can I improve the quality of user engagement on mobile?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Single Grain

APRIL 28, 2020

Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Think about how you can create a story and values that your target audience will remember. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40