Paleo AdTech

FEBRUARY 7, 2023

Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. As early as 2018, the General Data Protection Regulation ( GDPR ) required publishers to gain consumer consent to acquire their data. Types of Dark Patterns Unveiled. Misleading Consumers and Disguising Ads.

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Paleo AdTech

DECEMBER 10, 2023

Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

Cookies 52

Cookies Audience Data Management Platform Banner 52

TechCrunch Ads

AUGUST 2, 2022

And it’s perhaps notable that Google recently amended the design of its cookie consent banner in Europe to make it easier for users to opt out of that type of ad tracking — following a couple of tracking-focused regulatory interventions in France.). Are there any willing to change? Sandboxes for headwinds.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

NOVEMBER 7, 2023

Native advertising made up just 3% of political ad spend in 2022—perhaps because, to many marketers, native feels a bit more complicated (or even intimidating) than familiar, tried-and-true ad types such as video or display banner ads. Of those, 51% leveraged congressional district targeting, while 32% used state senate district targeting.

Advertising 95

Advertising Education Audience Cookies 95

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The regulation was then enforced 2 years later on May 25, 2018.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

DECEMBER 10, 2023

The series ended in 2018 when Marty left Gartner — but not before the following ‘definitive’ oral history of DoubleClick ran in AdExchanger , on October 29, 2018. Trouble was, it used personally identifiable information, which DoubleClick proposed to map to its (anonymous) cookies. It was Pets.com times 100.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Single Grain

APRIL 28, 2020

One of they're most successful campaigns was the 2018 Every Ad Is a Tide Ad campaign. The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies ( about 3,000 !): Dive Deeper: The Kick-Ass Guide to Increase Customer Reviews for Your Online Store. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. billion uplift in U.K.

GDPR 51

GDPR Marketing Healthcare Banner 51

Paleo AdTech

APRIL 29, 2021

The series ended in 2018 when Marty left Gartner — but not before the following ‘definitive’ oral history of DoubleClick ran in AdExchanger , on October 29, 2018. Trouble was, it used personally identifiable information, which DoubleClick proposed to map to its (anonymous) cookies. It was Pets.com times 100.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

SEO 104

SEO Banner Conversion Conversion Rate 104

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. That was a driving factor for us, especially with third-party cookies going away. That doesn’t sound like a scalable solution quite yet.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69