2018, Banner and Demand Side Platform

How to Improve Your Amazon Ads to Increase Sales

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads

Video Ads Conversion CPC Banner

In-App Mobile Video Advertising: What You Need to Know

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.

Advertising

Advertising Viewability Video Ads Click Through Rate

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

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Marketing

Marketing Machine Learning Banner Conversion Rate

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Marketing

Marketing SEO Machine Learning Banner

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser. Header Bidding Platform increases programmatic yield.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

InMobi's 2021 Mobile Programmatic Advertising Report is Here!

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. There were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Advertising

Advertising Demand Side Platform Banner Retail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies

Cookies First-Party Cookies Audience Retargeting

How Does In-App Advertising Work?

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising

Advertising Ad network Ad Ops Banner

20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Lemonads

OCTOBER 18, 2020

On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. The user receives this kind of push notification on their phones. What is in-page push traffic?

Ad network

Ad network CPC Affiliates CPA

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding

Header Bidding Advertising Ad Server Ad network

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Banners may have ruled the roost, but expect more mobile programmatic ad spending to go towards video, interstitials and native ad formats, rather than more standard banners, in the future.

Advertising

Advertising Banner Marketing Rich Media

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads

Video Ads Retail Media Ad Tech

AdTech Trends

How to Improve Your Amazon Ads to Increase Sales

In-App Mobile Video Advertising: What You Need to Know

Trending Sources

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

InMobi's 2021 Mobile Programmatic Advertising Report is Here!

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

How Does In-App Advertising Work?

20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

How to Choose the Best App Monetization Platform for In-App Advertising

AdTech Ecosystem: Navigating Trends and Insights

How Will The Mobile App Advertising Market Evolve in 2020?

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

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