InMobi

JANUARY 5, 2016

Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads. Thus, as these traditional sources of advertising revenue dry up, native advertising is emerging as a powerful way for brands to connect with consumers. billion in 2013.

Native Advertising 52

Native Advertising Advertising Marketing Banner 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Enterprise Apps Today ) The mobile advertising industry encompasses key regions such as North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. of all display advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. The expanded ad offers a large area for advertisers to deliver the intended advertising message.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Since 2018, a range of US states including California, Virginia, and many others have introduced new levels of nuance in their regulation of digital political advertising.

Advertising 90

Advertising Education Audience Cookies 90

Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. In the last six months, it hasn’t run a single native ad. Seems native just isn’t a big hit with streaming platforms.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40