2018 Banner Rich Media 
InMobi
DECEMBER 13, 2019
And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. In the U.S., In the U.S.,
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.
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InMobi
OCTOBER 15, 2019
In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S.
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.
InMobi
SEPTEMBER 7, 2016
India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.
Paleo AdTech
DECEMBER 10, 2023
Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. By one account , CPMs for banner ads fell from $50 to $5. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.
Paleo AdTech
APRIL 29, 2021
Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. By one account , CPMs for banner ads fell from $50 to $5. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.
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