Single Grain

SEPTEMBER 13, 2019

They discovered the following: 87% use video in their marketing strategy. 83% of marketers claimed to have gotten a good ROI from video. 94% of video marketers say video has helped increase user understanding of their product or service. 84% of marketers say video has helped them increase traffic to their website.

Marketing 112

Marketing SEO Conversion Rate Banner 112

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

MobileAds

JANUARY 20, 2021

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S.

Viewability 52

Viewability Marketing Banner Education 52

Single Grain

JULY 18, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Membership of Facebook Groups climbed 40% in 2018, with more than half of the network’s users (1.4 Click here to download it for free right now! Get A Free Consultation.

Audience 111

Audience Banner Conversion Shipping 111

InMobi

SEPTEMBER 7, 2016

India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Karola Karlson

JANUARY 5, 2021

What are some of the best examples of Facebook ads? How and when to use particular ad types? Let’s begin with the basics: the dimensions for Facebook feed posts and news feed ads. And then move on to more advanced Facebook banner sizes. Placements available in Facebook Ads Manager.

Banner 52

Banner Video Ads Audience Real Estate 52

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

InMobi

NOVEMBER 14, 2019

Here’s what the data reveals in these arenas: Banner ads are the most common ad format involved in header bidding auctions, but interstitials and videos (including rewarded video ads) aren’t far behind. And even more broadly, do app publishers think about (and monetize) all smartphone users in the same way?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

APRIL 1, 2019

In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day. According to research from Google, 43 percent of those surveyed said they had previously downloaded an app after seeing a video ad on their smartphones. What can app marketers do to succeed today?

Marketing 52

Marketing Retargeting Banner Audience 52

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. Influencer Marketing Hub ) 91% of internet users want more video content. Live Your Message ) 45% of consumers want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

APRIL 12, 2019

While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

APRIL 25, 2022

Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Managing ongoing bids on a campaign basis to minimize ad spends. A/B testing for landing pages , ad copy, bid strategies, etc.

Agency 52

Agency Marketing A/B Testing ROI 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 5, 2022

is a comprehensive video platform that allows publishers to host, manage, and distribute content , all from a single easy-to-use dashboard. The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. offers extensive ad-based monetization options.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 For whatever reason, native ads just don’t play a significant role in Spotify’s display ad strategy.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Single Grain

APRIL 28, 2020

Tide has long since been a star of many Super Bowl ads. One of they're most successful campaigns was the 2018 Every Ad Is a Tide Ad campaign. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. Dive Deeper: The Kick-Ass Guide to Increase Customer Reviews for Your Online Store.

Marketing 141

Marketing Audience Media ROI 141

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40