2018 Banner Viewability 
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5% on average.
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.
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InMobi
OCTOBER 15, 2019
In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S.
InMobi
NOVEMBER 27, 2018
Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. This is a huge move, and it continues into 2018, where we expect similar growth to continue. The answer is clear: Advertisers love video ads.
InMobi
MAY 21, 2019
Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
InMobi
DECEMBER 21, 2020
between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. Who is Embracing In-App Video Advertising?
Single Grain
JUNE 13, 2023
Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. This represents a growth of 3.6 This represents a growth of 3.6
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