Digiday

JUNE 9, 2022

Using OOH for more than brand awareness. After using digital ads with brand awareness messaging in early 2021 to welcome travelers back to airports, the digital currency asset manager GrayScale Investments is now using targeted campaigns as part of its lobbying efforts.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Martech Series

JANUARY 9, 2023

Located in the Netherlands, ARize , a company founded in 2018 focused on the practical use of 3D and AR, is proud to announce the launch of its innovative frictionless platform. ARize allows businesses to easily create and deploy AR experiences that enhance customer engagement, satisfaction, and brand awareness.

Brand Awareness 81

Brand Awareness eCommerce MarTech Marketing 81

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. The following year, DXP Acquia absorbed AgilOne.

Brand Awareness 108

Brand Awareness Pop-Up MarTech Healthcare 108

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond?

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Single Grain

DECEMBER 18, 2019

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Studio-shot: 97% more effective for brand awareness. As you can see, mobile-shot beats out studio-shot for every objective except for brand awareness, but the brand awareness advantage of studio-shot is too huge to ignore.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JUNE 2, 2020

That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness. Here at Single Grain, we tripled our traffic from 2017-2018 by using an omnichannel approach.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Single Grain

SEPTEMBER 13, 2019

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. 90% of people say they discover new brands or products on YouTube.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JULY 19, 2019

The International House of Pancakes decided to become the International House of Burgers for a short while in the summer of 2018: IHOP leveraged Twitter to announce a temporary name change to “IHOb” by asking its followers to guess what the letter “b” stood for. How to Build a Social Media Marketing Conversion Funnel. The result?

Media 106

Media Banner Brand Awareness Pop-Up 106

Martech Series

AUGUST 2, 2022

The survey methodology asks adult consumers in the United States to rate, on a scale of one to 10, their level of trust in brands to use their personal data in exchange for more relevant offers, goods and services, and elicits feedback on how much control consumers want over their data and how it is utilized.

Education 75

Education Communications Cookies Conversion Rate 75

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

NOVEMBER 22, 2019

In late 2018, reports emerged about the platform's attempt to combat the problem of fake likes and followers. Fine artist Peter DeLuce has over 10,000 followers, which he uses to drive brand awareness of his space-themed scenery.

Media 141

Media Marketing Brand Awareness Ad network 141

Digiday

DECEMBER 7, 2022

Since 2016, Yeti’s domestic unaided brand awareness has increased from 6% to 10% in 2018 to 14% in 2020, according to Yeti’s Q3 results. “It’s probably the most successful content we’ve ever made just because it’s true,” Dery said. The product is that tough and people went out and found them.

Marketing 76

Marketing Media Retail Brand Awareness 76

InMobi

JANUARY 8, 2018

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. <video> Lipton, the iconic tea brand, introduced “Fit Carts” at leading supermarkets to raise brand awareness for its green tea.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

Basis

OCTOBER 24, 2024

And with so many regulations around showing products, consumption, and potency, it is important for cannabis advertisers to focus on what sets their brand apart and makes them unique. Creative messaging that intersects with consumers’ interests can increase relevance that may lead to brand awareness, product trials, and new or return sales.

Advertising 78

Advertising Brand Awareness Marketing Ad network 78

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. And, oh, the swoosh! All that (and, I believe, a lot more!) makes Nike’s marketing strategy so madly effective. Click here to download it for free right now! And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Oberlo ) Bermuda has an ad reach of 104.8%. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

AUGUST 27, 2019

Google certainly has the greatest hold on the market share in terms of online search engines, but keep in mind that about 25% of all queries in 2018 were handled by Microsoft’s service. 3) Build Non-Promotional Brand Awareness. How to Choose an Influencer to Boost Your Marketing Campaign.

SEO 100

SEO Media Banner Audience 100

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. It’s also sometimes known as click flooding, and it accounted for 16 percent of all app install fraud observed by Adjust between 2017 and 2018. This kind of fraud can be especially problematic for brand awareness campaigns.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

VideoWeek

MAY 13, 2024

Measuring the effects of advertising on brand perception can therefore help drive further investment – and Brand Metrics, a company specialising in measuring brand uplift in digital advertising, is moving its methodology into connected TV. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Single Grain

MAY 12, 2020

In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. You can start a trending hashtag for the campaign to stir up more interest around your brand and products. User-Generated Content.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

OCTOBER 20, 2020

The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Not only will it grow brand awareness and engage the masses on social media, but it may also help you acquire lots of new email subscribers and potential new customers.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JANUARY 8, 2020

AR and live events : Allowing your global audience to attend your brand's event from wherever they are in the world. AR for better brand awareness : At this point the technology is new enough that an AR experience is highly shareable – which means great word-of-mouth marketing.

Media 120

Media Marketing Communications Audience 120

Single Grain

JUNE 10, 2019

Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 of Amazon’s total sales for 2018. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. To put it in context, that’s 1.8% In just 36 hours.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

InMobi

MAY 16, 2019

A 2018 study from ClickZ and Fospha found that only around 9 percent of marketers in the U.S. Many organizations are not handling attribution well today. thought their companies had an “excellent” understanding of attribution.

Brand Awareness 52

Brand Awareness Mobile Ads Cookies Retail 52

Digital Turbine

SEPTEMBER 21, 2022

Especially since France was the winner in 2018, it seems to be extremely followed by European countries, and this year is no different! While all viewers can’t wait to watch the games through their various screens, the biggest question for brands is how to engage with this audience through certain channels.

Brand Awareness 52

Brand Awareness Food Audience Advertising 52

Lemonads

JUNE 29, 2021

According to Statista, In 2018, fintech companies provided 38% of personal loans, which made them the largest provider of consumer loans in the U.S. Centered on the individual and household consumer, these loans include home and auto as well as personal loans extended to people who use the funds for individual or family purposes.

Affiliates 52

Affiliates Finance Brand Awareness Communications 52

Single Grain

JULY 19, 2019

As of January 2018, there were an estimated one billion voice searches per month. As of January 2018, there were an estimated one billion voice searches per month. Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7 Get inspired by some of these brands using social media stories.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As of January 2018, there were an estimated one billion voice searches per month. As of January 2018, there were an estimated one billion voice searches per month. Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7 Get inspired by some of these brands using social media stories.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

JANUARY 6, 2020

In particular, individuals were asked about these specific brands: Reese’s, M&M's, Snickers, Kit Kat, Cadbury, Toblerone and Aero. Chocolate Brand Awareness and Brand Recall Snickers and Kit-Kat had the highest levels of awareness, closely followed by M&M's. to Brazil to the Asia-Pacific region.

Marketing 52

Marketing Brand Awareness Manufacturing Entertainment 52

Lemonads

AUGUST 12, 2021

Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. Is the stage where brands push content with the objective of getting potential customers to acknowledge the brand, products, or services. Types of awareness ads: Brand Awareness - Encourage potential customers to discover a brand.

Impressions 52

Impressions Conversion Affiliates Brand Awareness 52

Single Grain

JULY 23, 2019

Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. who are men: But 50% of new signups in 2018 were men, so while there’s still an enormous gap it’s starting to close bit by bit.

Advertising 96

Advertising Banner Audience SEO 96

Martech

APRIL 5, 2022

Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. It requires measuring things like brand experience and level of awareness based on interaction and engagement, ultimately tying both to sales. search ads) to mid- and low-funnel activities (e.g.,

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Single Grain

AUGUST 10, 2021

As per Ahrefs: The average cost of buying backlinks in 2018 was $361.44 (or $77.80…plus So if you have a high domain authority (DA) website, you could educate your case study prospect on the monetary value of a single backlink. Note: Although Google is against paying for links , it is still a common sight. plus content).

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Digiday

JANUARY 16, 2023

Publishers and marketers mainly use NFTs with the goal of generating brand awareness (81% of respondents). The most common goal for using cryptocurrency is for transactions (58% of respondents chose this), with new revenue streams, brand awareness and customer acquisition also top of mind, similar to NFTs.

Marketing 69

Marketing Brand Awareness Retail Fashion 69