Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JANUARY 6, 2020

Native advertising will be widely adopted. Aspirational selling in branding will be a must. Share your brand story to connect with your prospects emotionally. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MAY 15, 2023

In 2018, Google rebranded AdWords as Google Ads, but the basic functionality remains unchanged. So while AdWords specifically refers to Google’s search advertising platform, Google Ads encompasses a wider range of advertising options across search, display, video and app channels.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MobileAds

JANUARY 20, 2021

For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format. How to Choose a Mobile Ad Format.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Here’s why: Customers prefer video content to any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52