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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Salesforce’s acquisition of Datorama happened way back in 2018. Last year, cloud comms platform Twilo picked up Segment.

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The Impact of Social Media on Business in 2020

Single Grain

Replacing business cards (which often end up in the trash) by popping up in your audience’s feed. Gary Vaynerchuck sums up the value of social media very nicely: Considering that 3.5 That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Get A Free Consultation.

Media 141
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111
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Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising

Single Grain

With Google Ads, businesses can create ads that pop up for people who are searching for products or services like theirs. The platform also offers various targeting options, including demographics, interests and behaviors, so brands can create highly targeted advertising campaigns. Businesses pay when someone clicks on their ad.

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20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Lemonads

With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. In 2018, the company started offering push traffic, becoming one of the top provider's affiliates can partner with today.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) Mobile commerce will make up 6% of this figure. Finances Online ) Ads can increase brand awareness by 80%.