InMobi

AUGUST 15, 2019

From a global perspective, we discovered the following: Global mobile in-app programmatic budgets grew 141% between 2017 and 2018. Between 2017 and 2018, U.S. Between 2017 and 2018, programmatic ad spending in China rose 102%. Programmatic is on the rise in every geography, but its growth is especially strong in North America.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 92% InMobi vs. Moat in 2018: Q2 2018 Valid and Viewable Rate Moat: 59.9% InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5% In Q2 2018, InMobi's total viewable rate globally was 72%.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Digiday

MARCH 29, 2023

BuzzFeed’s Creator Score is determined primarily through audience engagement metrics like click-through rates and video completion rates, which are set against the company’s ad accounts versus organic pages. And of the top five highest scoring ads, three feature creators.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Fuel Lines

AUGUST 9, 2018

The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies (breakout session). Based on new 2018 research with 500 agency clients, this session will reveal new findings about what clients ask their agencies to do — and why.

Agency 113

Agency Marketing Click Through Rate ROI 113

InMobi

DECEMBER 21, 2020

between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. that had interactive end cards went from 10% in 2018 to 60% in 2019. It is important to note that just about all video ads run by InMobi include interactive end cards.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. owned a smartphone. By 2014, it had ballooned to more than 4.5

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Ad Monsters

MARCH 23, 2023

It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Single Grain

NOVEMBER 4, 2019

You still can to some extent, but nowadays it really does take a year plus – unless you have brand queries in which a lot of people are typing in your domain name and you have a high click-through rate and amazing user metrics. A study by Blue Corona revealed that 55% of all clicks go to the first three organic search results.

Click Through Rate 82

Click Through Rate SEO Conversion Audience 82

InMobi

JANUARY 22, 2019

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27 per click in the second quarter of 2016.

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

NOVEMBER 22, 2019

The first one was in July 2018 and the second one happened in March 2019. Images that appear in Google SERPs impact click-through rates and set expectations, so make sure your featured image stands out and creates the right impression.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

JUNE 26, 2020

As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results.” 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JUNE 22, 2021

In 2018, Google announced an update in which they use page speed as a mobile ranking factor. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. Case in point: For just a one-second delay, Amazon could lose $1.6 billion in sales each year.

SEO 105

SEO Click Through Rate Media Marketing 105

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. We see great click-through rates and conversion rates from Bing. Can it be that it was all so simple then? Deprecation has been postponed again and again.

Cookies 110

Cookies GDPR Click Through Rate Advertising 110

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. In 2018 North American spending on display is estimated to reach over $58 billion. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

MAY 15, 2023

This targeting can result in higher click-through rates and conversions, making Google Ads a cost-effective advertising option for businesses of all sizes. Businesses pay when someone clicks on their ad. In 2018, Google rebranded AdWords as Google Ads, but the basic functionality remains unchanged.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

InMobi

JUNE 18, 2019

Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Single Grain

JUNE 10, 2019

Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 of Amazon’s total sales for 2018. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. To put it in context, that’s 1.8% In just 36 hours.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Include a Call To Action (CTA) & Consider Companions: A direct CTA drives higher click-through-rates and promotes engagement. After several years of growth, the share of U.S.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

DECEMBER 24, 2014

billion) and 2018 ($12.71 Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns?

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

Martech

OCTOBER 19, 2022

companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Interceptd ) $5: Amount a botnet owner is charging per 1000 clicks. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

OCTOBER 9, 2018

But, when a campaign tracks success using performance metrics like ad click through rates, the ad network needs to determine which ad will likely be clicked on and engaged with by the end user, and then use that prediction to determine payout rates and ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Karola Karlson

FEBRUARY 1, 2021

Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Or if Teabox were targeting different ads for people liking chai vs. black tea, their ads would probably have higher click-through rates and lower cost-per-click and cost-per-conversion.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

SEPTEMBER 13, 2019

in 2018, up 42% from the previous year. 79% of smartphone users made a purchase using their mobile device in 2018. Including an engaging video can close that sale you need, drive more clicks and create a stronger relationship between brand and customer. This is a great way to get more search traffic on YouTube.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

OCTOBER 20, 2020

You can filter each category by clicking on the little colored squares at the top (“sleep,” “creative work,” “day job/admin” and so on) to figure out when these inspirational artists focused on creative work when they exercised, and how much sleep they got (or didn't get!). 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

SEPTEMBER 19, 2019

Gartner’s 2018 CMO Survey found that marketing budgets actually averaged about 11% of their revenue: Click here to download it for free right now! Then, analyze the click-through rate on each of those channels to determine which one brought the most traffic in. For example, the U.S.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

FEBRUARY 17, 2020

In 2018 the company generated $32 million in revenue. People spent more time on Wistia in its first two months than had been spent over every single Wistia marketing activity in 2018. In most companies, they’ll assign a blog post to a writer, it'll go through the editorial process and then (hopefully) it gets published.

Education 140

Education Pop-Up Entertainment Audience 140

illumin

JANUARY 22, 2024

The revelation in 2018 that Cambridge Analytica used personal data from Facebook to profile millions of Americans played a significant role in the passing of California’s comprehensive consumer privacy law, known as CCPA. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Ad Beat

JULY 26, 2019

They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. Considering that PayPal relies heavily on image-based (or display) ads, we can safely assume that they’re rather keen on telling more and more people about their brand, as opposed to getting higher click-through-rates (CTRs) and conversions.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

SEPTEMBER 29, 2022

since May 2018 when the Supreme Court struck down a 1992 federal law that made sports betting illegal in most states. Publishers test personalizing newsletters with varying degrees of success: Publishers like The Telegraph and Reach plc are personalizing newsletters to improve open rates, click-through rates and page visits.

CPA 67

CPA Media Non-Profit Audience 67

Single Grain

DECEMBER 19, 2023

Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate). Why It’s Useful In July of 2018 , Google announced a major update to its mobile ranking factors: page speed became a top ranking factor for mobile searches.

SEO 98

SEO Click Through Rate Conversion CPC 98