Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

OCTOBER 9, 2018

But, when a campaign tracks success using performance metrics like ad click through rates, the ad network needs to determine which ad will likely be clicked on and engaged with by the end user, and then use that prediction to determine payout rates and ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. The revelation in 2018 that Cambridge Analytica used personal data from Facebook to profile millions of Americans played a significant role in the passing of California’s comprehensive consumer privacy law, known as CCPA.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 26) Big Data and Deep Learning. million units to 26.1 million units.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 17, 2020

In 2018 the company generated $32 million in revenue. People spent more time on Wistia in its first two months than had been spent over every single Wistia marketing activity in 2018. In most companies, they’ll assign a blog post to a writer, it'll go through the editorial process and then (hopefully) it gets published.

Education 140

Education Pop-Up Entertainment Audience 140